Mumbai: Yakult Danone India has unveiled a new commercial featuring brand ambassador Taapsee Pannu to introduce the enhanced taste of Yakult Light Mango Flavour, the latest addition to its probiotic drink portfolio.
The campaign highlights the importance of gut health while promoting the refreshed mango variant, which combines Yakult’s probiotic expertise with a flavour tailored to Indian consumer preferences. The advertisement reinforces the brand’s focus on making daily probiotic consumption both enjoyable and accessible.
Yakult said the enhanced Yakult Light Mango Flavour contains 6.5 billion live Lactobacillus paracasei Shirota (LcS) probiotic bacteria per bottle, along with Vitamins D and E. The low-calorie drink contains less sugar and is free from artificial flavours, preservatives and colouring. According to the company, the proprietary LcS strain is backed by decades of scientific research and supports digestion, immunity and nutrient absorption.
Commenting on the launch, Eiji Amano, Managing Director, Yakult Danone India, said: “Innovation has always been at the heart of Yakult’s mission to improve people’s health through probiotics. We launched Yakult Mango Flavour in 2024, specially developed to suit Indian taste preferences. Based on consumer feedback, we have further enhanced its flavour to deliver a richer and more enjoyable taste. The improved taste profile has been well received, with over 80% of consumers appreciating the enhanced flavour. The introduction of new Yakult Light Mango variant in enhanced taste, supported by our new commercial ad featuring Taapsee Pannu, reflects our continued focus on combining scientific excellence with consumer preferences. We remain committed to expanding awareness of gut health and making scientifically proven probiotics an integral part of everyday life for more Indian families.”
Taku Otsuka, Director – Sales, PR & Marketing, Yakult Danone India, said: “The launch of our new commercial Ad marks another important milestone in Yakult Danone India’s journey of making gut health more relevant and relatable for Indian consumers. As our brand ambassador, Taapsee Pannu continues to connect with audiences through her authentic advocacy for healthy living. With the new taste of Yakult Light Mango variant, we are delighted to offer consumers a refreshing richer flavour while reinforcing our commitment to promoting daily probiotic consumption and gut wellness across the country.”
Neerja Hajela, Chief Science Officer – Science & Regulatory Affairs, Yakult Danone India, said: “Scientific research continues to reinforce the vital role of the gut microbiome in supporting overall health and helping the body utilize nutrients effectively. Every bottle of Yakult Light Mango Flavour contains 6.5 billion live Lactobacillus paracasei Shirota (LcS) probiotic bacteria, backed by decades of scientific research. Through this advertisement, we hope to encourage more consumers to understand that maintaining a healthy gut is a simple yet meaningful step towards better everyday wellness.”
The commercial will be rolled out across digital platforms and social media channels nationwide as part of the company’s efforts to strengthen awareness around gut health while promoting its enhanced Yakult Light Mango Flavour. The campaign continues Yakult Danone India’s strategy of combining science-backed wellness with consumer-focused product innovation.
