Mumbai: BBDO India, part of Omnicom Advertising India, has won the integrated creative mandate for LT Foods, the billion-dollar global FMCG company, to lead the creative responsibilities for its flagship rice brand DAAWAT® in India.
Under the mandate, BBDO India will handle the brand’s strategy, mainline advertising, digital, social media, and integrated communications, bringing all creative responsibilities under a single agency partner. The account will be managed from BBDO India’s Gurugram office in close collaboration with LT Foods as the company looks to accelerate the next phase of growth for DAAWAT®.
As the brand’s integrated creative partner, BBDO India will oversee end-to-end brand stewardship, spanning strategy, creative development, and integrated communications, with a focus on delivering connected consumer experiences across every touchpoint.
Commenting on the partnership, Ritesh Arora, CEO – India & Far East, LT Foods Ltd., said, “DAAWAT® has been built over decades on the trust of millions of consumers and remains one of the most loved food brands. As we enter the next phase of growth, our ambition is not only to further strengthen our flagship brand DAAWAT®, but also to build sharper and more relevant narratives and support our expansion. We were looking for a partner who combines strategic thinking with world-class creativity and integrated capabilities, and we are delighted to partner with BBDO India on this journey.”
Sharing his thoughts on the win, Ashutosh Sawhney, Chief Operating Officer, BBDO Group India, added, “With its presence in more than 85 countries, LT Foods represents a 70+ year legacy in the FMCG category globally. DAAWAT®, its flagship brand, that has earned the trust of millions of consumers over decades. What makes this partnership especially exciting is the company’s ambition to unlock the next phase of growth. The possibilities are immense.
At BBDO Group India, we take immense pride in partnering with brands through their growth journeys. We look forward to combining the power of strategy, creativity and integration to build enduring brand value, create meaningful consumer connections and drive business growth. It’s time to do big things with DAAWAT®.”
