New Delhi: VAHDAM® India has elevated Akhil Arora as Chief Business Officer – UK & Europe, strengthening its leadership team as the homegrown wellness brand sharpens its focus on expanding across one of its fastest-growing international markets.
The appointment underscores VAHDAM®’s strategy to build the UK and Europe into one of its largest global business regions by driving deeper market penetration, strengthening consumer engagement and assuming end-to-end ownership of operations across the region.
In his expanded role, Arora will lead the company’s UK and Europe business with complete responsibility for strategy, growth, profitability and P&L. He will oversee direct-to-consumer operations, online marketplaces, offline retail and distribution, while building regional teams and strategic partnerships to accelerate VAHDAM®’s presence across the markets.
An alumnus of the Indian Institute of Technology (IIT) Jodhpur, Arora joined VAHDAM® in 2018 as Senior Business Analyst to the CEO and has played a key role in building and scaling the company’s global online business over the past eight years through multiple leadership positions.
His new mandate includes driving revenue and profitability growth, brand building, category expansion, consumer acquisition, marketplace leadership, D2C growth, retail and distribution expansion, pricing strategy, supply chain alignment, working capital efficiency and the development of high-performing regional teams.
Arora will continue to report to Bala Sarda, Founder and CEO of VAHDAM® India, and work closely with the company’s leadership team to strengthen its UK and Europe operations.
Commenting on the elevation, Bala Sarda, Founder and CEO, VAHDAM® India, said, “Akhil has played an instrumental role in shaping VAHDAM®’s growth over the last eight years, particularly in building and scaling our global online business. As we move towards a geography-led organisation and work to establish the UK and Europe as one of our largest global markets, his leadership will be critical in building a consumer-first, locally relevant, and profitable business across the region.”
Sharing his thoughts on the new role, Akhil Arora, Chief Business Officer – UK & Europe, VAHDAM® India, said, “VAHDAM® has always been more than a workplace for me. It has given me a front-row seat to the building of a truly global Indian brand. I’m incredibly grateful to Bala and the leadership team for this opportunity and for the trust they have placed in me over the years. Wellness, conscious consumption, and digital-first commerce are coming together in a way the world has never seen before, and India is uniquely positioned to lead this shift. I’m excited to work with our incredibly talented teams to deepen our business in the UK and Europe.”
