Mumbai: Independent brand strategy consultancy OPEN Strategy & Design has announced key leadership elevations as it strengthens its leadership team for the next phase of growth. The company has promoted Radhika Dhuru and Vatsala Bisen as Executive Creative Directors, while Varun Bedi has been elevated to Executive Business Director.
The appointments bring together nearly six decades of combined experience across branding, design and business leadership, underscoring the agency’s focus on strengthening creative excellence, client partnerships and business growth.
As Executive Creative Director, Vatsala Bisen will continue to shape culturally resonant brand narratives across luxury, lifestyle and consumer categories. Her portfolio includes brands such as Manish Malhotra, Jack Daniel’s and Zivame. Her work has received recognition at industry platforms including the Kyoorius Design for Good Award, The ABBY Awards, DIELINE and LIA.
Radhika Dhuru, also elevated to Executive Creative Director, will continue leading brand transformation and design initiatives across the agency. She will focus on driving creative excellence, nurturing long-term client relationships and mentoring the design team. During her career, she has worked on branding and design assignments for brands including Coca-Cola, Manish Malhotra, Café Coffee Day and Jack Daniel’s.
In his new role as Executive Business Director, Varun Bedi will oversee key client partnerships, business development and project delivery across the agency. He will also focus on identifying new growth opportunities while strengthening long-term client relationships. His experience spans FMCG, finance, hospitality, D2C and corporate sectors.
Commenting on the leadership elevations, Asparsh Sinha, Managing Partner at OPEN Strategy & Design, said, “At OPEN, we’ve always believed that the only things that truly matter are the quality of our people and the quality of the work we put out into the world. For the past 15 years, we’ve quietly, and sometimes ruthlessly, focused on getting those two things right. Everything else, from our reputation to the clients we’ve had the privilege of working with, has been a consequence of that.
As we build for the future, we’re investing in leaders who embody that philosophy. These elevations recognise not just exceptional craft, but ownership, ambition, and the ability to build enduring relationships—with clients, teams, and industry. We’re excited to see Vatsala, Radhika, and Varun help shape the next chapter of OPEN.”
