Mumbai: Dr Vanita Kulshrestha has been elevated as Chief Content Officer – Audio at BIG FM. Prior to the promotion, Kulshrestha served as Sr. Vice President & National Programming Director.
In her new role, Dr Kulshrestha will oversee content strategy spanning broadcast radio, creative brand solutions, digital audio, podcasts, and original intellectual properties (IPs). She will focus on driving content innovation, audience growth, and sustainable business outcomes across both traditional and emerging audio platforms under the company’s #OneBIGWorld vision.
Announcing her promotion on LinkedIn, Dr Kulshrestha expressed gratitude to BIG FM’s leadership, including Sahil Mangla, Ashit Kukian, Abhinendra Tewari, Samskriti Ramgad, and Katha Pankaj Tara, for placing their trust in her. She also thanked her mentors, colleagues, seniors, and well-wishers for supporting her throughout her professional journey.
Sharing her excitement about the new role, she highlighted her commitment to shaping BIG FM’s audio content ecosystem by leading strategy across broadcast, branded content, digital audio, podcasts, and original IPs while fostering innovation and long-term business growth.
Prior to joining BIG FM, Dr Kulshrestha held leadership positions at MY FM, Radio City India, Shaurya Digiconnect Pvt. Ltd., and Reliance Broadcast Network, where she built extensive expertise in radio programming, content strategy, digital audio, and media management.
