Friday, March 13, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Mazhavil Manorama to replace ‘Aniyathi’ with ”Manjurugumkaalam” from 16th February

by MN4U Bureau
February 13, 2015
in Exclusive
Reading Time: 2 mins read
A A

Share Share ShareShare

Cochin : Malayalam Satellite channel ”Mazhavil Manorama” is rolling out its second launch in this February in an ultimate efforts to strengthen its No. 2 position in Kerala Market and intended to march towards the uphill task of attaining numero uno position.

The channel which launched new fiction show ”Dathuputhri” on 2nd February replacing Amala, is all set launch another new fiction show “Manjurugumkaalam” on 16th February replacing Aniyathi, which is scheduled for telecast at 7:30 PM on every Monday to Friday.

The new fiction show ”Manjurugumkaalam” is yet another unique family drama from renowned scriptwriter and novelist Joycee, who also wrote for their successful serial ”Amala” and expected to connect well with Malayalee audience as the Story and script is based out of one of the most followed Manorama Weekly Novel.

Speaking to tvnews4u.com, Jude Attipetty – Chief of Programmes – Mazhavil Manorama said “Our motive is to set new standards in fiction with both the new serials. ”Manjurugumkaalam” will take the viewers through the life of an adopted girl child. The story revolves around her struggles of being an innocent adopted kid. Despite of her hardship she fights back to become a strong personality in society.”

The story revolves around Janikutty, and her struggles of being an adopted kid. Janikkutty gets adopted by Ratnamma and Vijayaraghavan after the death of her mother and gets pampered by her step parents. Janikkutty’s new found love and happiness in their step parents vanishes when her step mother Ratnamma gets blessed with her own baby, then she gets drenched in suffering and hardships.

Janikkutty was taken back and brought up by her actual father when he realized the sufferings of her daughter, Janikkutty grows up and gets elected as Member of Legislative Assembly (MLA) and then, becomes a powerful Minister. Despite the growth she missed manything on her way to success.

The rollercoaster ride starts when Janikutty decides to reclaim her dreams and sacrifices by taking revenge against those who harassed her from childhood and her struggles to fulfil her teenage love affair.

Mazhavil Manorama hopes to strengthen its prime time fiction line-up with the launch of ”Manjurugumkaalam” to sustain its No. 2 position as the channel successfully managed to retain the position continuously for the past six weeks.

RECENT POSTS

For us, meaningful storytelling for women isn’t a campaign theme: Prrincey Roy, Huella Services
Exclusive

For us, meaningful storytelling for women isn’t a campaign theme: Prrincey Roy, Huella Services

March 13, 2026
0

On the occasion of International Women’s Day Medianews4u.com caught up with Prrincey Roy, Co-Founder, CEO Huella Services With over 25...

Read moreDetails
Digital will continue to dominate because it allows depth, education, storytelling, and interaction:  Dilip Kumar,  IndiFrame
Exclusive

Digital will continue to dominate because it allows depth, education, storytelling, and interaction: Dilip Kumar, IndiFrame

March 13, 2026
0

Medianews4u.com caught up with Dilip Kumar, Co-Founder, CEO IndiFrame. It was formerly GreenFortune Windows and Doors, which rebranded and changed...

Read moreDetails
Women leaders often bring a strong focus on understanding both child developmental needs and parent perspectives: Vikita Chaudhary, KidZania India
Exclusive

Women leaders often bring a strong focus on understanding both child developmental needs and parent perspectives: Vikita Chaudhary, KidZania India

March 13, 2026
0

“Women play a pivotal role in bringing the KidZania experience to life.” “We consciously keep evolving to keep the experience...

Read moreDetails
Accountability and transparency have always been core to PNG Jewellers’ work ethic: Hemant Chavaan
Exclusive

Accountability and transparency have always been core to PNG Jewellers’ work ethic: Hemant Chavaan

March 12, 2026
0

PNG Jewellers, a jewellery house with a legacy dating back to 1832, announced earlier this year Bollywood icon Ranbir Kapoor...

Read moreDetails
One of the biggest mistakes is assuming that all women want the same thing: Dishi Somani, Dishis Designer Jewelry
Exclusive

One of the biggest mistakes is assuming that all women want the same thing: Dishi Somani, Dishis Designer Jewelry

March 12, 2026
0

On the occasion of International Women's Day Medianews4u.com caught up with Dishi Somani Founder Dishis Designer Jewelry Dishis Designer Jewelry...

Read moreDetails
Women don’t want a pedestal. They want relevance: Maghan Varkey, ABND
Exclusive

Women don’t want a pedestal. They want relevance: Maghan Varkey, ABND

March 12, 2026
0

ABND is a Mumbai-based brand consulting firm that's helping companies unlock growth through meaningful brand strategy, identity systems, and experience...

Read moreDetails

LATEST NEWS

BKT Tyres rolls out ‘Elevate Your Drive’ Campaign featuring Ranveer Singh

BKT Tyres rolls out ‘Elevate Your Drive’ Campaign featuring Ranveer Singh

March 13, 2026
Yes Madam revives ‘Chota Don’ nostalgia in new campaign featuring Rajpal Yadav and Tanya Mittal

Yes Madam revives ‘Chota Don’ nostalgia in new campaign featuring Rajpal Yadav and Tanya Mittal

March 13, 2026

ANALYSIS

Social Media Tops Fraud Channels With 50% Cases but Remains Least Trusted by Users:  Report
Analysis

Social Media Tops Fraud Channels With 50% Cases but Remains Least Trusted by Users: Report

March 10, 2026
0

Brussels: A new study commissioned by Proximus Global has highlighted the growing threat that digital fraud and AI-generated scams pose...

PEOPLE

Shantanu Narayen to step down as Adobe CEO after successor is appointed
People

Shantanu Narayen to step down as Adobe CEO after successor is appointed

March 13, 2026
0

Mumbai: Adobe has announced a leadership transition, stating that Shantanu Narayen will step down from his role as Chief Executive...

MARKETING

Pepsi welcomes Ahaan Panday and Aneet Padda to the Pepsi Family
Marketing

Pepsi welcomes Ahaan Panday and Aneet Padda to the Pepsi Family

March 13, 2026
0

Mumbai: Pepsi, one of the most iconic brands from the house of PepsiCo India, has announced the onboarding of Gen...

Subscribe to Newsletters

ADVERTISING

‘Beauty Test Stops With Me’ for Dove by Mindshare Mumbai tops global media rankings: WARC Media 100 2026
Advertising

‘Beauty Test Stops With Me’ for Dove by Mindshare Mumbai tops global media rankings: WARC Media 100 2026

March 13, 2026
0

Mumbai: WARC has unveiled the 2026 edition of the WARC Media 100, the global benchmark ranking the most awarded campaigns,...

PRINT

Three Tata Brands among Top 20 of ‘India’s Most Consumer-Focused Brands’ list, Samsung leads list for Consumer Electronics: TRA Research
Print

Hindustan Times overtakes Times of India in Media Trust Rankings in TRA’s Brand Trust Report 2026

March 11, 2026
0

Mumbai: TRA Research has released the latest edition of the Brand Trust Report 2026, highlighting a notable shift in India’s...

AUTHOR'S CORNER

Great Ads Don’t Work If Nobody Sees Them Enough
Authors Corner

Great Ads Don’t Work If Nobody Sees Them Enough

March 13, 2026
0

A few years ago, when my primary forte was digital, I was having a heated discussion with a colleague who...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Lenovo unveils ‘Pixel Deficiency’ campaign to highlight monitor portfolio

Lenovo unveils ‘Pixel Deficiency’ campaign to highlight monitor portfolio

March 13, 2026
BKT Tyres rolls out ‘Elevate Your Drive’ Campaign featuring Ranveer Singh

BKT Tyres rolls out ‘Elevate Your Drive’ Campaign featuring Ranveer Singh

March 13, 2026
Yes Madam revives ‘Chota Don’ nostalgia in new campaign featuring Rajpal Yadav and Tanya Mittal

Yes Madam revives ‘Chota Don’ nostalgia in new campaign featuring Rajpal Yadav and Tanya Mittal

March 13, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.