Thursday, April 30, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Mazhavil Manorama to replace ‘Aniyathi’ with ”Manjurugumkaalam” from 16th February

by MN4U Bureau
February 13, 2015
in Exclusive
Reading Time: 2 mins read
A A

Share Share ShareShare

Cochin : Malayalam Satellite channel ”Mazhavil Manorama” is rolling out its second launch in this February in an ultimate efforts to strengthen its No. 2 position in Kerala Market and intended to march towards the uphill task of attaining numero uno position.

The channel which launched new fiction show ”Dathuputhri” on 2nd February replacing Amala, is all set launch another new fiction show “Manjurugumkaalam” on 16th February replacing Aniyathi, which is scheduled for telecast at 7:30 PM on every Monday to Friday.

The new fiction show ”Manjurugumkaalam” is yet another unique family drama from renowned scriptwriter and novelist Joycee, who also wrote for their successful serial ”Amala” and expected to connect well with Malayalee audience as the Story and script is based out of one of the most followed Manorama Weekly Novel.

Speaking to tvnews4u.com, Jude Attipetty – Chief of Programmes – Mazhavil Manorama said “Our motive is to set new standards in fiction with both the new serials. ”Manjurugumkaalam” will take the viewers through the life of an adopted girl child. The story revolves around her struggles of being an innocent adopted kid. Despite of her hardship she fights back to become a strong personality in society.”

The story revolves around Janikutty, and her struggles of being an adopted kid. Janikkutty gets adopted by Ratnamma and Vijayaraghavan after the death of her mother and gets pampered by her step parents. Janikkutty’s new found love and happiness in their step parents vanishes when her step mother Ratnamma gets blessed with her own baby, then she gets drenched in suffering and hardships.

Janikkutty was taken back and brought up by her actual father when he realized the sufferings of her daughter, Janikkutty grows up and gets elected as Member of Legislative Assembly (MLA) and then, becomes a powerful Minister. Despite the growth she missed manything on her way to success.

The rollercoaster ride starts when Janikutty decides to reclaim her dreams and sacrifices by taking revenge against those who harassed her from childhood and her struggles to fulfil her teenage love affair.

Mazhavil Manorama hopes to strengthen its prime time fiction line-up with the launch of ”Manjurugumkaalam” to sustain its No. 2 position as the channel successfully managed to retain the position continuously for the past six weeks.

RECENT POSTS

DOMS’ growth strategy blends accessibility and premium positioning to strengthen market presence across segments: Saumitra Prasad
Exclusive

DOMS’ growth strategy blends accessibility and premium positioning to strengthen market presence across segments: Saumitra Prasad

April 29, 2026
0

Medianews4u.com caught up with Saumitra Prasad, Chief Marketing Officer, DOMS Industries. With over 20 years of experience across leading consumer...

Read moreDetails
Predictive analytics is only as good as the questions you’re willing to ask: Taniya Pandey, VLCC
Exclusive

Predictive analytics is only as good as the questions you’re willing to ask: Taniya Pandey, VLCC

April 28, 2026
0

Medianews4u.com caught up with Taniya Pandey Chief Marketing Officer India, South East Asia & Middle East VLCC Pandey is a...

Read moreDetails
Get the cultural truth right, and scale will follow: Umang Bedi, VerSe Innovation
Exclusive

Get the cultural truth right, and scale will follow: Umang Bedi, VerSe Innovation

April 27, 2026
0

As brands increasingly look beyond metro markets to unlock growth in Bharat, culturally rooted storytelling is emerging as a powerful...

Read moreDetails
Packaging plays a critical role across consumer perception, brand identity, and long-term loyalty: Arjun Patel, Not Rocket Science
Exclusive

Packaging plays a critical role across consumer perception, brand identity, and long-term loyalty: Arjun Patel, Not Rocket Science

April 27, 2026
0

Not Rocket Science, founded in 2023, is a functional nutrition company focused on delivering high quality protein through ready to...

Read moreDetails
Short expert-led edutainment content encourages daily learning habits with practical real-world outcomes: Rohit Choudhary, Seekho
Exclusive

Short expert-led edutainment content encourages daily learning habits with practical real-world outcomes: Rohit Choudhary, Seekho

April 24, 2026
0

As India’s digital learning ecosystem evolves at a rapid pace—projected to grow at a 28% CAGR through 2034—the shift towards...

Read moreDetails
Industry Backs Clarity, Flags Gaps as India Unveils Online Gaming Rules 2026
Exclusive

Industry Backs Clarity, Flags Gaps as India Unveils Online Gaming Rules 2026

April 23, 2026
0

Mumbai: The unveiling of the Promotion and Regulation of Online Gaming Rules, 2026 by the Ministry of Electronics and Information...

Read moreDetails

LATEST NEWS

Affle names Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets

Affle names Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets

April 29, 2026
Times Network Unveils India’s Most Comprehensive Exit Poll Coverage Across Times Now and Times Now Navbharat

Times Network Unveils India’s Most Comprehensive Exit Poll Coverage Across Times Now and Times Now Navbharat

April 29, 2026

ANALYSIS

73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report
Analysis

73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report

April 29, 2026
0

San Jose: The CMO Council, in partnership with WongDoody, has released its latest global research report, “Marketing’s Power Partners: AI and...

PEOPLE

Flipkart appoints Sharayu Jadhav and Varun Gupta in key roles
People

Flipkart appoints Sharayu Jadhav and Varun Gupta in key roles

April 29, 2026
0

Bengaluru: Flipkart has announced the appointment of Sharayu Jadhav as Vice President, Legal, and Varun Gupta as Vice President, Corporate...

MARKETING

Chandrika enters premium beauty segment with ‘Soundarya’, targets young Kerala consumers
Marketing

Chandrika enters premium beauty segment with ‘Soundarya’, targets young Kerala consumers

April 29, 2026
0

Kerala: Wipro Consumer Care and Lighting’s iconic Ayurvedic soap brand Chandrika has announced its foray into the premium personal care...

Subscribe to Newsletters

ADVERTISING

Kerala Assembly Elections 2026 records 2.7x print growth and 52% rise in TV ads: TAM AdEx
Advertising

Kerala Assembly Elections 2026 records 2.7x print growth and 52% rise in TV ads: TAM AdEx

April 29, 2026
0

Mumbai: Political advertising during the Kerala Assembly Elections 2026 witnessed a sharp uptick across traditional media, with print and television...

PRINT

Kaacon Sethi Retires as CMO of Dainik Bhaskar Group After Nearly 12-Year Stint
Print

Kaacon Sethi Retires as CMO of Dainik Bhaskar Group After Nearly 12-Year Stint

April 3, 2026
0

Mumbai : Kaacon Sethi has stepped down from her role as Chief Marketing Officer at Dainik Bhaskar Group, bringing to...

AUTHOR'S CORNER

₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking
Authors Corner

₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking

April 29, 2026
0

Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Mathrubhumi triumphs at the Golden Award of Montreux

Mathrubhumi triumphs at the Golden Award of Montreux

April 29, 2026
Affle names Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets

Affle names Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets

April 29, 2026
Times Network Unveils India’s Most Comprehensive Exit Poll Coverage Across Times Now and Times Now Navbharat

Times Network Unveils India’s Most Comprehensive Exit Poll Coverage Across Times Now and Times Now Navbharat

April 29, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.

Skip Ad