Chennai : Star India’s Tamil GEC Vijay TV has benefited Majorly from the Star Group’s strategy of airing the Cricket World cup matches in regional feeds, with running commentary in local languages through their regional language channels.
The channel has added 723 GRPs in the past four weeks, starting from week 8 to week 11. During the week 8 Vijay TV’s GRPs zoomed to 627 against 483 in week 7, which is mainly due to the India vs Pakistan match that added 106 GRPs to the channel.
During week 8 the channel scored 170 GRPs from the overall live telecast of various World cup match in Tamil, the same increased to 184 GRP in week 9, in which India played two matches. while the match against South Africa has delivered 96 GRPs, the match against UAE has scored 33 GRPs.
As there was just a single match played by India during the week 10, the channels has totalled 148 GRPs in which the match against West Indies has added 69 GRPs to the channel. However, during the week 11 the total GRPs from the cricket Worldcup feed has sky rocketed to 222 GRPs which had two matches played by India. The match against Ireland has added 46 GRP and the match against Zimbabwe has delivered 75 GRPs.
Vijay TV has posted an impressive gain as the match timings were largely supporting the channel with limited disturbance to its day to day program line-up while its Prime time FPC was intact and that also supported the channel to post some extraordinary numbers on the charts.
For instance Vijay TV with 627 GRP in week 8 managed to reach half way mark of Sun TV’s 1251 GRP, which was a never before in the past history of TN Television market.
Vijay TV scored 512 GRPs in week 9, 481 GRP in week 10 and 517 GRP in week 11.
With more such offerings and strategies from Star India such as the next season of IPL, Vijay TV has many options before it to grow further.
