Mumbai: Stayfree®, a menstrual hygiene brand, has announced the launch of Stayfree® Xpert XL, a new menstrual hygiene solution designed to provide enhanced protection, comfort, and convenience for women during their periods. With this launch, the brand further expands its portfolio in the feminine hygiene category, introducing a solution aimed at supporting women’s evolving lifestyles and period management needs.
The introduction of Stayfree® Xpert XL reflects the brand’s continued focus on innovation and addressing changing consumer expectations in menstrual care. Designed to offer 3-in-1 protection, the product combines superior absorbency, comfort, and portability to create a more seamless period experience.
The key features of Stayfree® Xpert XL include:
- Superior Protection: Equipped with Gel Lock Pockets for deep and instant absorption, helping lock in fluid quickly and offering a dry feel and all-day protection.
- Comfort: Designed with an Air Soft Cover for a breathable and gentle feel against the skin, enhancing comfort throughout wear.
- Compact & Fits in Pocket: Individually wrapped napkins designed for convenient carrying and easy disposal while on the move.
Commenting on the expansion of Stayfree’s portfolio, Supriya Srinivasa, Marketing Director, Stayfree, said, “At Stayfree, we realize every woman has a different period experience and are constantly building solutions to improve the period experience for them. Stayfree® Xpert XL is one such disruptive innovation providing superior 3-in-1 protection with its: Gel Lock Pockets to provide deep and instant absorption, Air Soft Cover to improve how the pad feels on their skin and fitting-in-pocket design in individually wrapped napkins for ease of carrying and disposal. Stayfree remains committed to offer varied solutions for our consumers so they can choose what works best for them to manage their periods”.
To support the launch, Stayfree® has rolled out a large-scale influencer-led digital campaign featuring personalities including Aditi Bhatia, Ashnoor Kaur, and other creators to engage younger, digitally active audiences.
As part of the campaign, Stayfree has launched a digital film featuring actor Aditi Bhatia, portraying everyday concerns women experience during periods—including leakage anxiety, discomfort caused by pads, and the inconvenience of carrying menstrual products while travelling or commuting.
Through relatable storytelling and digital-first content, the campaign highlights how Stayfree Xpert XL aims to make period management more convenient and comfortable.
The new Stayfree® Xpert XL is now available across India through retail outlets, modern trade, general trade, pharmacies, e-commerce and quick commerce platforms. The product is priced at MRP ₹48 (inclusive of taxes) for a pack of six units and is available in pack sizes of 6, 18 and 40 units.
