Mumbai : ORRA – India’s leading jewellery is popular on the Digital space and has created a lasting impression on the minds of the consumer through its various digital campaigns. ORRA believes that every special occasion deserves a beautiful tribute and ORRA’s Mother’s Day digital campaign 2015 saw a resounding success. Having reached over half a million women alone, and getting over 33000 likes and 750 shares on social media, the brand has created a new record for any digital promotion it has run.
What makes this success dazzle even brighter is the fact that ORRA didn’t make a detailed video to go out and pay a tribute to all mothers. ORRA used some very simple creatives, pictures which spoke a thousand words, without any sound.
While most players on social media created Videos and ads, ORRA’s artistically done creatives in collaboration with its Digital agency Buzzing a warmed the hearts of women and created an instant connect. The tastefully done creatives without screaming out loud, very beautifully compared the bond a mother shares with her daughter to that of jewellery.
The creative line ‘Inherit the best of me’with a mother gently caressing a daughter has a solitaire ring on it. The best thing a mother can hand over to her daughter other than her love and care is her precious jewellery.
Mr Vijay Jain, CEO, ORRA speaks of this campaign, “Innovation is key to us, be it in our jewellery or our campaigns. In the past we have run The Last Telegram campaign, where we sent out over 500 telegrams to loved ones of our social media fans. Mother’s Day holds a special place in all our lives and we decided to use this day to connect to all our fans, making them realize how special and treasured the bond of Motherhood is. We posted a series of creatives throughout the day, each honoring a mother. The social media campaign was supported by whatsapp messages and emailers to make all Mother’s feel treasured and special.”
