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TAM Ratings of South Regional GECs for week 36

by MN4U Bureau
September 10, 2015
in Buzz, Featured
Reading Time: 5 mins read
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As per the TAM ratings of South Regional GECs for week 36 pertaining to the period 30th August to 6th September, the following are the ranking position and GRP score of GECs in various South Market:

TAM GRP of Telugu GECs in week 36
RANKING GENRE WEEK 35 WEEK 36 GAIN/LOSS
1 Zee Telugu 588 586 -2
2 MAA 545 543 -2
3 Gemini TV 446 457 11
4 ETV Telugu 458 452 -6
5 DD SAPTAGIRI 10 7 -3
6 DD YADAGIRI 3 2 -1

Observation on Telugu GEC in week 36:

  • Gemini TV gained 11 GRP and snatched no. 3 place from ETV
  • Zee Telugu and MAA stood in their respective positions without any major change in numbers.
TAM GRP of Tamil GECs in week 36
RANKING GENRE WEEK 35 WEEK 36 GAIN/LOSS
1 Sun TV 1277 1186 -91
2 Vijay TV 363 376 14
3 Zee Tamil 144 141 -3
4 Jaya TV 91 92 1
5 Kalaignar TV 96 87 -10
6 RAJ TV 52 51 -1
7 Mega TV 31 39 8
8 Puthuyugam 32 27 -5
9 Captain TV 26 23 -3
10 DD PODHIGAI 25 17 -7
11 Makkal TV 5 4 -1

Observation on Tamil GECs in week 36:

  • Sun TV lost around 91 GRPs in week 36, while Vijay TV gained 14 GRPs
  • Zee Tamil retained its no. 3 spot with 141 GRPs
  • Kalaignar TV lost 10 GRP and dropped down to no. 5 position, leaving the 4th place to Jaya TV
TAM GRP of Kannada GECs in week 36
RANKING GENRE WEEK 35 WEEK 36 GAIN/LOSS
1 Colors Kannada 346 296 -50
2 UDAYA 361 290 -71
3 Suvarna 242 209 -32
4 Zee Kannada 227 209 -18
5 Kasturi 42 26 -16
6 DD CHANDANA 20 15 -4

Observation on Kannada GECs in week 36:

  • Colors Kannada snatched the top position from Udaya TV
  • Almost all channels lost their viewership considerably in week 36
  • Udaya TV lost 71 GRPs, while Colors Kannada lost 50 GRP, Suvarna lost 32 GRP
  • Suvarna and Zee Kannada shared no. 3 space with 209 GRPs each.
TAM GRP of Malayalam GECs in week 36
RANKING GENRE WEEK 35 WEEK 36 GAIN/LOSS
1 Asianet 1059 828 -231
2 SURYA 383 288 -96
3 Mazhavil Manorama 325 228 -96
4 FLOWERS 163 162 0
5 Kairali 131 122 -10
6 AMRITA 47 48 1
7 DD MALAYALAM 12 16 4

Observation on Malayalam GECs in week 36:

  • Malyalam market saw heavy erosion in viewership during the week 36.
  • The heavy drop is due to the huge gain posted in the previous week during the festive occasion of Onam.
  • Asianet lost 231 GRPs in week 36, while Surya and Mazhavil Manorama lost 96 GRPs each
Tags: TAM ratings of South ChannelsTAM ratings of South Regional GECsTAM Ratings of South Regional GECs for week 36

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