Chennai : Actor Kamal Haasan was all these days refusing to endorse any brand for almost five decades except appearing only in couple of public awareness announcements.
However, it seems he has changed his mind as the actor Kamal Haasan is shooting his first television commercial for popular textile retail brand Pothys. The Actor so far has appeared only in public service announcements.
Speaking about the endorsement, S Ramesh, Managing Director of Pothys, said that the deal had been in the making for the last two years. “We have been constantly in touch, but Kamal Haasan took his time to decide. He will be endorsing the entire Pothys brand.”
Mr Ramesh declined to go into details about Kamal Haasan’s remuneration, while the market sources says that Pothys has paid a whooping amount to convince the actor. The advertisement will be directed by Actor Krishnakumar Ramkumar and it is expected to hit the screens during this Diwali festival.
Sources also confirmed that Actor Kamal Haasan shoots for Pothys Diwali TVC today (23rd September) in a resort located on the outskirts of Chennai.
“Kamal will wear a smart suit for the advertisement and the commercial will highlight the similarity between the two brands – Kamal Haasan and Pothys – which have flourished for decades, We are talking to composer Ghibran to do the background score,” said Mr. Krishna.
Asked if this would be a one-off instance, a source close to Kamal Haasan said that the actor will be choosy about endorsing other brands. He has had a busy 2015 with two movies releasing close to one another –Uttama Villain in May and Papanasam in July. The actor is awaiting the release of his next, Thoongavanam, which also stars Trisha and Prakash Raj, on Diwali day.
