Chennai : Tamil audience will be witnessing an addition in the list of Tamil News channel with the launch of News7. However, News7 comes with a claim that it is a world class Tamil news channel. To match with their claim the, to be launched channel has roped in the award winning Music Composer A R Rahman to launch the channel with a Global Concert.
Declaring support for a new infotainment channel to be launched on October 2, Oscar-winning music composer A.R. Rahman said he would compose a jingle for the channel.
“The jingle will be revealed at my concert on October 2,” said Mr. Rahman on Friday.
The channel, News 7 Tamil, will focus on Tamil diaspora in a number of countries, including South Africa and Mauritius.
Mr. Rahman will also work with the channel on a music-based programme, said S. Senthil Velavan, head of operations, News 7 Tamil.
“Although the channel will be available in India, it will be aimed at the Tamil diaspora. In South Africa and other countries, there are a number of people interested in Tamil culture and news, but with very little access to it,” said Mr. Velavan. Though it will be launched on October 2, the channel will go on air only later, he said.
The launch campaign of the new channel was going on for the past two weeks with on-air promos in various Channels, OOH activity and moving media activity. Initially they ran a teaser which was revealed couple of days before.