Mumbai: Aadhar Housing Finance Limited (AHFL), the country’s largest low-income housing finance company, has chosen SGA PR as its integrated communications partner. SGA PR won the mandate in a competitive pitch against other top PR agencies, and will collaborate with AHFL on brand communications, media relations, capital market PR, and digital assets.
AHFL’s goal is to realize the dream of home ownership for low and middle-income individuals. As the sector’s leading HFC by AUM, it aims to enhance market presence by fostering close customer ties through personalized storytelling and relatable brand experiences.
AHFL must gain its customers’ trust in a highly competitive home loans market with national and regional players. SGA PR’s distinctive approach to capturing customers’ hearts and minds with tailored experiences proved to be the winning concept.
Rishi Anand, Managing Director & CEO, AHFL said, “With the government sharpening its focus on schemes such as Pradhan Mantri Awas Yojana, AHFL as the largest player in the category foresees a tremendous opportunity to enable India’s mission of ‘Housing for All. ’We have found a great partner in SGA PR, with their unique and fresh approach to engage our stakeholders. The team has an innovative thought process, brings deep in-house expertise, and displays an unparalleled enthusiasm to collaborate with us.”
Rahul Jain& Sudhir Shetty, Partners& Jt. CEOs, SGA PR, shared, “Having the faith of the largest player in thelow-incomehousing finance segment is yet another validation of SGA PR’s unique application of PR to achieve business goals instead of only plain vanilla solutions that are ‘coverage driven.’We are confident that our collective expertise in BSFI domain, combined with our intelligent consulting and outcome-oriented approach will enable AHFL to affirm its position as market leaders.”
SGA PR enhances its BSFI portfolio with victories, including well-known NBFCs, mutual funds, fintechs, and partnerships with traditional and new economy brands.
SGA PR operates within Strategic Growth Advisors (SGA), a 14-year-old communications group in India that includes the largest Investor Relations firm, the second largest Corporate Reporting business, and a burgeoning Brand & Design sector.
