According to the television viewership data released by BARC India, The Hindi news genre saw maximum growth among all genres in the week 15 of 2020. AajTak has been the no.1 TV Channel for 4 consecutive weeks.
During the lockdown weeks, Aaj Tak has garnered 33 Cr. Reach. (BARC, India2+ W12-W15’20 Cum Reach in Cr.)
The average reach in 000s for AajTak is 2,27,121, which signifies that AajTak is a clear leader. Second on the chart is ABP News with a reach of 2,04,349. (BARC: India, 2+W12-W15’20, Average Weekly reach in 000s).
In Hindi Speaking Markets, AajTak’s claimed to be the new leader across all channels in impressions. AajTak garnered 16,85,455 impressions whereas its nearest competitor ABP News garnered 12,14,349 impressions. (BARC, HSM,15+,W12-W15’20,Gross Imp’000s)
On 14th March’20 the lockdown extension announcement speech on AajTak, was one of the most top rated slot in the history of News Television. (Source: BARC, HSM,15+,14th March’20,1000-1030Gross Imp’000s)
AajTak garnered 13258 impressions, ABP News garnered 7606 impressions and Zee News garnered 6349 impressions across on 14th March 2020.