New Delhi: Hindi News Channel AajTak has claimed leadership among all genre channel in the country with highest volume of 1,58,963 Gross Impression (000s) on the sensational day of Abhinandhan Return from Pakistan. The channel has beaten top GECs like Star plus, Star Sports Hindi, Sun TV etc to emerge as most viewed channel on 1st March 2019. (Source: BARC, Market: India, TG:2+,Date:01st March’19,Gross Impression in 000s.)
During the week 9 of 2019n Aajtak has reached 21 cr. Individuals and became No.1 TV channel in India. Wherein, every 4th person in TV universe has seen Aajtak in Wk09’18.(Source: BARC, TG:2+, Market: HSM, Period:wk-09’19,Coverage in 000s)
AajTak also stood at No.3 channel at HSM level in Gross Impression in ‘000s. In last 4 days of week 9 that witnessed important events like Airstrike by India, Dog Fight of jets, Abhinandan release News, Abhinandan released day etc..where in the country was glued to News Channels, resulting in huge increase of viewership in that week.
AajTak also happened to be the No.1 Channel at HSM Level in Gross Impression in ‘000s. The Channel has beaten Hindi GECS, Movies,Sport not only in Coverage as well as in Gross Impression in 000s(Source: BARC, TG:15+, Market: HSM, Period:wk-09’19,Gross Impression in 000s)
AajTak also managed to clock more than 40% higher viewership as compared next Hindi news channel. In last 4 days of wk 9, its margin went up to 47% (Source: BARC, TG:15+, Market: HSM, Period:wk-09’19,Gross Impression in 000s)