Mumbai: AajTak ,sets a new record of 160 Million viewers in the genre (Source: BARC, All India, NCCS 4+, Time: 2:00 – 26:00, Wk 40’16, Cov’000) after setting a record of 150 Million viewers just a week back during coverage of the surgical strikes.
The channel’s domination and leadership in the genre is well established and the story is no different for this week too as AajTak stands tall as the clear No.1 News Channel. AajTak is also ahead of GEC channels including Colors, Life OK, Sony and Zee TV (Source – BARC, TG – 4+ NCCS All, Market – HSM, WK 40’16, 02:00-26:00 All days, Cov’000).
Commenting on the ratings, Mr. Ashish Bagga, Group CEO – India Today Group said “AajTak has always led the news genre by setting new benchmarks and records. The pioneering initiatives and a focus on the news viewer have always kept the channel SABSE TEZ”.