BlissClub, the women’s activewear brand, recently appointed Abhirath Anuwal as their Head of Commerce. In this role, he is responsible for all marketing and revenue-generating activities across online and offline channels.
Abhirath joins BlissClub after his stint with Intuit – a consumer and business financial platform in the US – where he was in the Corporate Strategy and Development team responsible for identifying and helping execute organic and inorganic growth levers for the company. He previously worked in management consulting at Bain and completed his graduation from Yale.
On his new role Abhirath said, “BlissClub is one of those rare companies with strong growth prospects and innovation in its DNA. I feel lucky to play my part in this journey and I’m energised by the talented team around me every day”.
The brand’s statement read, “The senior hires will be instrumental in the company’s ambitious growth journey, as the company expands its product line heavily in 2022 and expands marketing channels.”