MullenLowe Singapore has named Abhishek Goyal as its head of digital, a newly-created role with a remit to continue to develop and grow the agency’s digital offerings, particularly their digital acceleration services.
In his new role, Goyal will drive innovative solutions for clients looking to implement their digital processes and strategies to help transform their business. He will work across the agency’s full spectrum of clients. Prior to this Goyal was Business Director for MullenLowe Profero.
He joined the Southeast Asia team in 2014 as head of platform development, and subsequently helmed the role of client service director. Goyal is specialised in digital strategy, product roadmaps, solution architectures, eCommerce platforms and social campaigns. He handles business of companies like Village Cinemas, Johnsons Baby, DFS, Pizza Hut, Kia motors, Diageo, and Lufthansa for the last 20 years.
Last year, he helped the agency win the Millennium Hotels and Resorts account for the launch of a new loyalty programme called “My Millennium Guest Rewards Programme“. The agency was also tasked to revamp and realign the company’s website to provide a more personalised experience to the My Millennium members. Goyal was also responsible for adding Scoot, National Gallery Singapore among others to MullenLowe Singapore’s client roster. MullenLowe Singapore has worked with brands such as DirectAsia, Lifebuoy, and Unilever.