New Delhi: With the vision to keep #Deshkorakheyaagey, ABP News stood at number one position as the most watched channel on counting days of the recently concluded 5 state elections of Madhya Pradesh, Chhattisgarh, Rajasthan, Telangana and Mizoram. ANN network with its regional channels such as ABP Majha, Asmita and Ananda has also led the way against its competition.
The BARC data released yesterday clearly shows that during election counting days ABP news was the preferred channel for election news and analysis on 11th December, registering gross viewership of 85 million and a market share of 21.2%, thrashing its nearest rivals by a close margin. During peak hours of the counting days, ABP News has taken the lead with 25% market share which was 20% ahead of its competitors. ABP’s election coverage was instrumental in setting the context for the discerning viewers through its well-curated content and well-researched programs televised during the election days, offering a visceral news analysis of the entire election.
ABP News was the undisputed leader during the peak hours of the last four counting days vis-à-vis other channels. ABP was a clear leader registering 25% market share in Madhya Pradesh, Rajasthan, Chhattisgarh, Mizoram& Telangana. In Uttar Pradesh, Uttrakhand, Punjab, Goa & Manipur with the maximum 22% market share on 11th March 2017. Not only this, in Gujarat and Himachal Pradesh, ABP News has recorded 22% share during peak hour on 18th December 2017 and Tripura, Meghalaya & Nagaland registered 19% market share on 3rd March 2018.
ABP News had the highest recall on the Election Day through its programs Kaun Banega Mukhyamantri, Siyasat Ka Sensex, Desh Ka Mood and 2019 – KaunJeetega. These shows brought the entire election drama with all its fanfare to the viewers from the hinterland, offering a unique perspective on the entire gamut of election in its entirety.
Mr. Avinash Pandey, COO, ABP News said, “Our focus and imperatives during the elections has always been to give the viewers a unique and more valuable perspective and for this the channel and our reporters work tirelessly with unmatched fervor and unmatched zeal. This milestone of ABP News attaining No. 1 status is a testament of our commitment towards our viewers. During the election days the various shows aired were not just limited to news perspective, but also encapsulated other election specific programs that included city and state specific debatesand live on ground debates with various sector experts.”