• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Monday, February 6, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Events

ABP News concludes the 2nd edition of ‘India vs Corona e-Conclave’

by Editorial
June 2, 2021
in Events, Featured
Reading Time: 3 mins read
A A
ABP News concludes another edition of ‘India vs Corona e-Conclave’
Share Share ShareShare

Noida: ABP News concluded the second edition of its ‘India vs Corona e-Conclave’ today. This conclave witnessed the participation of top business leaders and entrepreneurs of India, sharing their insights on special initiatives and innovative practices of Corporate India amidst the COVID-19 crisis.

It’s been over a year since COVID-19 tightened its grip over the world and disrupted our society in myriad ways. To combat this crisis, more and more corporates, entrepreneurs, and start-ups have come forward to assist the government, the frontline workers, and the common people during this difficult time. Their special efforts have shone a light on the human side of the business.

In this vein, ABP News initiated this special conclave to understand the impact of COVID-19 on different sectors and communities. Through a series of conversations with the people who are leading the fight against Covid-19, this edition of the India vs Corona e-Conclave looked at how businesses and industries are responding to the crisis, with compassion and innovation.

The knowledge-sharing platform saw a diverse line-up of business leaders such as Mr. Mohit Anand, (MD India & South Asia – Kellogg’s), Mr. Shashi Sinha (IPG Mediabrands), Mr. R. S. Sodhi, (MD, Amul), Mr. Amitabh Behar (CEO – Oxfam), Mr. Sandeep Chachra (Executive Director, Action Aid), Mr. Rajeev Chaba (President and Managing Director – MG Motors), Mr. Tarun Arora (CEO – Zydus Wellness), Mr. Rahul Verma (Founder – Uday Foundation), Dr. Geetika Patel (Medical Director and Tustee – Parul University), Mr. Yatin Gupte (Chairman and MD – Joy E-Bikes), and Mr. Sanjay Radhakrishnan (CEO – Hero Insurance Broking).

Furthermore, the conclave delved into various pertinent themes such as ‘The human face of Corporate India’, ‘Tackling Adversity with Innovation’, and ‘Leading a Helping Hand to Society’. The engrossing discussions at the conclave highlighted the changes made by Indian businesses to make workplaces more collaborative and empathetic. Other conversations revolved around how various businesses are putting humanity at par with, if not above profitability.

Avinash Pandey
Avinash Pandey

Speaking about the conclave, Avinash Pandey, CEO, ABP Network said, “Corporate India has stepped up to mount a comprehensive and thoughtful community-based response to India’s fight against COVID-19. The aim of our special e-conclave was to bring top business leaders of India at a common platform to discuss the initiatives, challenges, and vision of Indian businesses in combating the pandemic. We hope that these illuminating discussions will inspire up-and-coming entrepreneurs to create companies that are not only successful and profitable but go beyond their call of duty to create a positive societal impact.”

Key Highlights:

Speaking about the company’s special care program, Mohit Anand (MD India & South Asia, Kellogg’s) said, “When we started our Kellogg’s Care Program, we prioritized four aspects of health to ensure overall well-being of our employees – Mental health, Social health, Physical health, and financial health. Safety & sanitation norms were extremely crucial at the beginning, so we brought global standards of safety and sanitization to our factories. We leveraged technology for contact-tracing, to help stop the spread.”

While speaking at the conclave, Shashi Sinha (CEO, IPG Mediabrands) shared the company’s strategy to keep the workers motivated amidst the pandemic. “We have a people-first policy at IPG Mediabrands. To ensure the overall well-being of our employees – ensuring financial stability was paramount. We, therefore, protected the jobs of all our employees and also announced increments. We created a special ‘Covid fund’ for them. Further, we also made a ‘Covid warrior’ team to provide assistance to those in urgent need.”

Speaking about the importance of health and well-being of the employees, Tarun Arora (CEO, Zydus Wellness) said “We made sure to provide safety kits and financial support to all our employees. We protected the job of every worker and ensured increments in both the years to keep them motivated, as well as financially stable. We substantially increased insurance for our employees and provided additional support to those who were infected with COVID-19.”

On the other hand, R. S. Sodhi (MD, Amul) shared his insights on advertising amidst the pandemic, “Advertising is asset management, which is carried out with a long-term strategy in mind. At a time when people were stressed during the lockdown, we wanted to assure them that Amul milk will be available to them at all times. We advertised at a time when other brands were withholding their spending. We received very cost-effective packages and went ahead with them. In fact, our advertising spend is 1% of our sales spend. We have always focused on spending less and still ensuring top-of-mind recall of our brand amongst our customers through quality content and effective campaigning.”

Tags: ABP NetworkAvinash Pandey ABP NetworkCovid-19COVID-19 crisisIndia vs Corona e-Conclave

Related Posts

Colors to premiere romantic fantasy show ‘Tere Ishq Mein Ghayal’ on 13th February
Featured

Colors presents a tale of forbidden love ‘Tere Ishq Mein Ghayal’

February 4, 2023
Sebamed urges consumers to choose their products over false hopes
Brand Stories

Sebamed urges consumers to choose their products over false hopes

February 4, 2023

LATEST NEWS

Sebamed urges consumers to choose their products over false hopes

Sebamed urges consumers to choose their products over false hopes

February 4, 2023
Muthoot Finance appoints Madhuri Dixit as brand ambassador

Muthoot Finance appoints Madhuri Dixit as brand ambassador

February 4, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

Nona Lifestyle onboards Ketan Jansari as Vice President
Featured

Nona Lifestyle onboards Ketan Jansari as Vice President

by Editorial
February 3, 2023
0

Nona Lifestyle has announced the appointment of Ketan Jansari as the Vice President of their managed marketplace. With a mercantile...

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

February 3, 2023

MARKETING

Muthoot Finance appoints Madhuri Dixit as brand ambassador
Featured

Muthoot Finance appoints Madhuri Dixit as brand ambassador

by Editorial
February 4, 2023
0

Muthoot Finance, a Gold Loan NBFC, has signed Madhuri Dixit as its brand ambassador. The brand also continues to have...

Subscribe to Newsletters

ADVERTISING

Aqilliz and Affine announce strategic partnership
Advertising

Aqilliz and Affine announce strategic partnership

by Editorial
February 2, 2023
0

Aqilliz, a digital marketing middleware technology company, has partnered with Affine, an AI services firm, to develop a federated learning...

Ogilvy Indonesia appoints Satish Ramanathan as MD

Ogilvy Indonesia appoints Satish Ramanathan as MD

February 2, 2023
D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023

PRINT

Hindu Tamil Thisai hosts mentoring program 'Padipom Uyarvom' for class 10th students
Print

Hindu Tamil Thisai hosts mentoring program ‘Padipom Uyarvom’ for class 10th students

by Editorial
February 3, 2023
0

Hindu Tamil Thisai, in partnership with Aditya Birla Group's Ultratech Cement Company and Sivasankar Trust, organized a mentoring program 'Padipom...

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

February 2, 2023
Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.