• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, February 26, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Ace Turtle to Partner with Kontoor Brands to Lead Integrated Strategy for Lee and Wrangler in India

by Editorial
January 19, 2021
in Featured, Marketing
2 min read
Ace Turtle to Partner with Kontoor Brands to Lead Integrated Strategy for Lee and Wrangler in India
Share Share ShareShare

Bangalore: Ace Turtle, India’s leading omnichannel retail platform company, has reached a definitive agreement with Kontoor Brands to become its licensee for India. The partnership will enable Kontoor Brands’ portfolio, including Lee® and Wrangler®, to be sold through a digitally connected network of online retailers and branded brick and mortar stores.

Nitin Chhabra
Nitin Chhabra

Commenting on the partnership, Nitin Chhabra, CEO, Ace Turtle said, “Retail is undergoing a major transformation in India and this year has shown that a strong E-commerce presence is essential. Our new partnership with Kontoor Brands will enable Lee and Wrangler products to reach Indian consumers across all channels. Our experience, expertise, and investment into these brands will aim to unlock new opportunities presented by the dynamic Indian e-commerce market.”

Through this partnership, Ace Turtle will launch web stores for both Lee® and Wrangler® in mid-2021. The brands will also be scaled through online marketplaces, conversational and social commerce. Customers can discover products and place orders through WhatsApp, Chatbots, Instagram and other social channels. In addition, Ace Turtle is embedding technology within the physical stores where these brands are sold across India. This will include endless aisle (allowing customers to virtually browse and order instantly, and check stock availability in other retail stores and warehouses), click and collect (online orders can be collected from the retail stores), and ship-from-store for online orders and more.

John Gearing Vice President & Managing Director, Kontoor Brands Inc., Asia-Pacific said, “Lee and Wrangler have operated in India for many years and our partnership with Ace Turtle now enables us to adapt to the changing behavior of Indian consumers by making our brands increasingly accessible to customers across the country. We’re excited by the technology-focused opportunities that this partnership presents for the Lee and Wrangler brands to flourish in India.”                               

Ace Turtle and Kontoor Brands will work closely in the coming months to ensure a smooth transition.

Tags: Ace TurtleJohn Gearing Kontoor Brands Inc.Kontoor Brands Inc.Nitin Chhabra Ace Turtle

Related Posts

Unemployment emerges as India’s biggest worry, pushes COVID19 to 2nd spot in February: Ipsos survey
Featured

Unemployment emerges as India’s biggest worry, pushes COVID19 to 2nd spot in February: Ipsos survey

by Editorial
February 25, 2021
0

New Delhi: According to the February wave of the Ipsos What Worries the World global survey, Unemployment has emerged as...

Read more
Nielsen rolls out id resolution system for global attribution measurement
Advertising

Nielsen rolls out id resolution system for global attribution measurement

by Editorial
February 25, 2021
0

Mumbai: Nielsen (NLSN) today announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution....

Read more
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021
ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021
Shahir Muneer, Founder and Director,Divo

Influencer marketing is here and well to stay, with the number of brands and adoption to it increasing day by day: Shahir Muneer

February 24, 2021
We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust

We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust

February 24, 2021
ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI

ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI

February 23, 2021

Subscribe to Newsletters

Trending

MX Player ropes in Sidd Mantri as Senior VP, Product
Featured

MX Player ropes in Sidd Mantri as Senior VP, Product

by Editorial
February 25, 2021
0

Mumbai: MX Player has roped in product expert/ leader Sidd (Siddharth) Mantri as Senior VP - Product, who is responsible...

COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewership.

COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewers

February 25, 2021
India will account for 76% of the Disney+ base in APAC and 40% of revenues this year: MPA

India will account for 76% of the Disney+ base in APAC and 40% of revenues this year: MPA

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.