MUMBAI: RR Kabel an exporter of wires and cables for over 25 years hosted its brand ambassador, Akshay Kumar, at its manufacturing facility in Waghodia. The visit looked to underscore the company’s commitment to innovation, safety, and what it says is industry leadership.
The company explains that for over seven years, Kumar has been more than just a brand ambassador for RR Kabel—he has been the embodiment of the company’s unwavering commitment to safety and quality. Since the start of the association, he has played a pivotal role in shaping the message of RR Kabel’s safety initiatives. Leveraging his long-standing association with the brand, he brought both credibility and a voice to the crucial cause of fire safety and the importance of wire quality.
His involvement was instrumental in driving public awareness, particularly through impactful campaigns like Fire Se Jyaada Jaanleva, Akalmand Bano Sahi Chuno, Savings ka Superhero, and Wire Ka Fire Test #SerialKiller initiative. He also highlighted the unique safety and quality features of RR Kabel’s FIREX LSOH (Low Smoke Zero Halogen) wires through The ‘Smart’ Choice TVC. The aim was to reinforce the mission to ensure electrical safety while building public trust.
During his visit, Kumar toured the Waghodia facility, witnessing first-hand RR Kabel’s commitment to manufacturing and product development. He visited the NABL accredited Lab and witnessed varieties of quality check that each wire and cable go through. The facility, which plays a crucial role in producing the company’s range of electrical products, highlighted RR Kabel’s manufacturing capabilities in wires and cables.
The event the company added was more than a facility visit. Kumar engaged with builders, architects, and dealers, further strengthening RR Kabel’s relationships with key industry professionals who drive the company’s growth and innovation.
Shreegopal Kabra, MD RR Kabel said, “Our association with Akshay Kumar is built on shared values of trust, safety, and a forward-thinking approach. His visit to our Waghodia facility reaffirms our commitment to delivering world-class products while raising awareness about the importance of electrical safety through impactful initiatives like our #FireSeJyaadaJaanleva campaign among others.”
