Hyderabad: Fitday, an Indian nutraceutical startup, has announced a strategic investment from GMB Entertainment, owned by superstar Mahesh Babu. This is a major milestone in Fitday’s goal of revolutionizing the nutrition and healthy snacking industry.
Fitday, with a presence in over 10,000 stores, gains strength from Mahesh Babu’s investment, expanding its retail reach and entering new markets. This partnership reinforces Fitday’s dedication to health and wellness, showcasing its growth potential in the nutraceutical industry. Mahesh Babu’s involvement boosts Fitday’s credibility and visibility, attracting a broader audience and driving growth in a competitive market.
His commitment to health and fitness influences the investment, reflecting his values and the brand’s mission. India’s nutraceutical sector is rapidly growing due to changing consumer behavior. Avendus predicts India’s health food market will grow at 20% CAGR, reaching a ₹ 2.5 lakh crore market by 2026, supported by health awareness, rising incomes, and government support.
Fitday rapidly became popular in the health and nutraceutical industries by offering a variety of products, including multigrain chips, millet bars, plant proteins, and dietary supplements, all under the inclusive motto “There is something for everyone.”
Expressing his enthusiasm about the partnership, Mahesh Babu said, “I’m thrilled tosupport Fitday’s pioneering work in the nutrition, snack, and nutraceutical markets.Their commitment to innovation and quality deeply resonates with my values. Ibelieve their new product line will set industry standards. This investment reflectsmy strong belief in their vision and their ability to impact health and wellness acrossIndia.”
Fitday’s Founder and CEO, Suresh Raju, added, “We’re grateful to have earned thetrust of superstar Mahesh Babu. While we’ve received numerous investmentproposals, we’ve been strategic in choosing the right opportunities, alwaysprioritizing partnerships that align withour vision.
Looking ahead, Fitday aims to broaden its product reach by expanding into national retail chains, educational institutions, and corporate environments, while also forging strategic partnerships to solidify its presence in the B2C market.
