News18 Studio, the branded content arm of Network18, appoints adman Bobby Pawar, former Chairman & Chief Creative Officer of Havas Group, as Creative Consultant. Bobby will collaborate with the branded content team to lead creative initiatives and enhance brand strategies.
With 30+ years in advertising, Bobby Pawar is a renowned figure for his highly effective campaigns for multiple brands and over 400 awards, solidifying his leading position in the creative industry.
Prior to News18 Studio, Bobby served as Chairman & Chief Creative Officer at Havas Group, Publicis, and JWT India, where he transformed their creative reputations and fortunes. His advertising work in India and the USA has earned over 400 awards.
Commenting on his new role, Bobby Pawar said, “It’s an exciting step for me to help create powerful brand stories through engaging content after having done my bit in conventional advertising. I am thrilled to join the talented team at Network 18 and use my experience to push creative boundaries for effective solutions. I look forward to helping create compelling content that not only entertains but also inspires and engages audiences, and equally creates impact for brands.”
Speaking on the new appointment, S Shivakumar, President, News18 Studio said, “At News18 Studios, we integrate newsworthy content with a story-first approach to drive conversations and achieve brand objectives. Having someone of Bobby’s stature with us will energise our creative endeavours and also inspire our young team. We look forward to Bobby helping us deliver more impactful solutions that resonate with our brand partners.”
News18 Studio, a division of Network18 for branded content, collaborates with purpose-driven brands in influential conversations that aid nation-building. Brand partnerships are instrumental in shaping narratives, building community, and connecting with cultural trends while engaging stakeholders and boosting accessibility to consumers through storytelling.
News18 Studio has launched impactful initiatives like ‘Mission Swachhta aur Paani’ with Harpic, ‘Sanjeevani – United Against Cancer’ with Federal Bank Hormis Memorial Foundation and Tata Trusts, ‘Period or Pride’ with Whisper, and ‘Sustainable is Attainable’ with Tata Power, among others.
