Ahmedabad: The Adani Group, India’s largest and fastest-growing integrated infrastructure conglomerate, has launched its latest brand film, “Aapke Safar Ke Humsafar”, under the acclaimed #HumKarkeDikhateHain platform. The emotionally driven film highlights the power of human connection and world-class service at Adani Airports, reinforcing the Group’s mission to make every journey seamless, comforting, and memorable.
Building on the momentum of previous films in the series, the Adani Group continues to focus on storytelling that goes beyond infrastructure scale and metrics. “Aapke Safar Ke Humsafar” reflects the Group’s belief that infrastructure plays a catalytic role in creating meaningful experiences for travellers while delivering social and emotional impact.
Ajay Kakar, Head – Corporate Branding, Adani Group, said, “All our brand campaigns show how the Adani group’s Hum Karke Dikhate Hain spirit touches people and communities across the nation, through our wide spectrum of infrastructure businesses. Our airports open the world to Indians and open India to the world. Our latest film is a reflection of our aspiration to make the travel of everyone who walks through our airports, magical and memorable.”
Kainaz Karmakar & Harshad Rajadhyaksha, CCOs Ogilvy India, added, “The Adani HKKDH series shines a light on how the Adani Group is touching lives and creating lasting change across India. This airport story continues that journey, showcasing how Adani Airports are setting world-class benchmarks in travel and infrastructure, while keeping people and communities at heart. We are proud to partner this brand journey. And we also wish to remember with deep gratitude our dear Piyush, who guided this project with his characteristic warmth and clarity at every step as it took shape.”
The film holds special significance as it is among the last creative works personally overseen by Late Piyush Pandey. His passing in October 2025 marked the loss of a visionary whose human-first storytelling continues to guide and inspire the #HumKarkeDikhateHain campaign.
Set within the dynamic environment of an Adani Airport, the film narrates the journey of a senior couple travelling internationally for the first time. Initially overwhelmed and carrying only a handwritten “parchi” from their son, they find themselves anxious when they lose it. An Adani Airport associate steps in with empathy—offering wheelchair support, guiding them through duty-free, providing lounge comfort, and ensuring a smooth escort to the boarding gate. The story culminates in a heartfelt moment underscored by the campaign’s message: “Sirf world class airports nahi chalate hain… aapke safar mein humsafar ban jaate hain. Adani. Hum karke dikhate hain.”
Directed by National Film Award and Filmfare Award winner Shoojit Sircar — known for acclaimed films such as Piku, Vicky Donor, and Sardar Udham Singh — the film has been conceptualised by Ogilvy India and carries deep emotional resonance for the Group.
