Sunday, September 24, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

AdAsia 2021 Macao attracts more than 6 lakh online viewers

by MN4U Bureau
December 10, 2021
in Advertising, Featured
Reading Time: 3 mins read
A A
AdAsia 2021 Macao attracts more than 6 lakh online viewers
Share Share ShareShare

Organized by the Asian Federation of Advertising Associations (AFAA) and hosted by the Associations of Advertising Agencies of Macau (AAAM), the prestigious AdAsia 2021 Congress was held at Parisian, Macao on the 3rdand 4thof December, and live-streamed, which attracted over six hundred thousand views.

As an international congress recognized by ICCA, AdAsia was hosted for the first time in Macao, China, after a brilliant history of 63 years. The theme 「FUTURETOPIA – Marketing in the Brave New World」, aims to develop a cooperation platform for cultural communication, exchange, and development, promoting the international transmission of cultural and tourism brands through creative advertising and marketing.

Raymond So, Chairman of AFAA, lauded the fact that despite difficulties caused by COVID, a Virtual Handover Ceremony was conducted smoothly and successfully.

At the AFAA Awards Presentation Ceremony, Media icon, Pradeep Guha was posthumously inducted into the AFAA Hall of Fame 2019 and his wife Papia Guha accepted the honour. [L to R: Ramesh Narayan, Papia Guha and Sanket Guha (wife and son of Pradeep Guha)] for his efforts in nurturing the IAA/AFAA Olive Crown Awards in its early stages, and for his exceptional leadership that cut across cultures and domains.

Srinivasan Swamy was presented with the AFAA Special Merit Award for 2019 for his contribution to AFAA as an institution and efforts in developing the region. Ramesh Narayan was inducted into the AFAA Hall of Fame 2021for his selfless contribution to AFAA, to the global advertising and marketing community
and to the society at large.

The Keynote on FUTURETOPIA, Marketing in the Brave New World, was addressed by Mark Read, Chief Executive Officer, WPP. Emphasizing why purpose matters to our industry? And why it must be integral to any business strategy? Read stressed on the importance of companies having a higher societal purpose, and how this purpose can drive profits. ”While corporate vision must be integral to any company’s business strategy followed by how we as an industry form strategic partners with brands on their own journey, it is having a purpose that has become crucial for companies,” explained Read.

He also stated that brands perceived to have stronger ESG credentials (Environment, Social, and Governance) grew two and half times faster and was would draw more loyalty from employees.

A local Take

An interesting panel discussion on relevance and implications of the keynote address by Mark Read on the “Future of Marketing in a brave new world in the Indian context” moderated by Megha Tata, MD-South Asia, Discovery Communications India & President IAA India Chapter, featured top Indian professionals like Sunil Alagh, Founder & Chairman, SKA Advisors, Sam Balsara, Chairman, Madison World; Anupriya Acharya, CEO- South Asia, Publicis Groupe & President-AAAI, Neena Dasgupta, CEO and Director Zirca Digital Solutions Pvt. Ltd., and Pradeep Dwivedi, Group CEO & Executive Director, Eros International Media Ltd & Vice President IAA India Chapter.

Piyush Pandey
Piyush Pandey

Piyush Pandey, Chairman of Global Creative, Ogilvy said that “we, in Asia, are culturally very rich and we have found ways and means – creative means to express ourselves in so many different forms, from different countries. We must take advantage of that heritage, and of our legacy of being culturally very rich. He felt that this region has seen more adversity than most in the world and he urged each one to ignite their creativity and make the world a beautiful place.

Joel Edmund Nettey, World President and Chairman of the International Advertising Association, said that bravery on all fronts for the brands, agencies, and marketers is important to be prepared for the unexpected and embrace ourselves for change. We must stay flexible in embracing the uncertainty that we will continue to face in the future. Marketing in this era presents a unique opportunity for brands to establish themselves in more ways than ever before.

Gowthaman Raghotaman, CEO, Aquilliz, James Murphy, Founder of New Commercial Arts, Sheung Yan, CCO, Wunderman Thompson, HongKong, Mann Lau, CMD of Chilldesign, Rajeev Chaba, President and Managing Director of Morris Garage,Julian Douglas, IPA President / VCCP Vice-Chairman & International CEO and Victoria Sunmie Lhie, Cohands CEO, were some of the influential professionals and intellectuals who shared their success stories and innovative ideas in the fields of brand building, creative marketing and technology integration.

AFAA’s Chairman, Raymond So, was deeply impressed by the success of the AdAsia Macau Congress.

On behalf of the organizer, Raymond So unanimously approved the hosting rights for the 34th AdAsia 2025 in Macau as a token of encouragement, hoping that the fog of the pandemic would lift and more industry colleagues would meet in Macau to discuss the new opportunities in marketing in person. He also invited all to attend the AdAsia 2023 Seoul two years later.

Tags: AdAsia 2021 MacaoFuturetopiaInternational Advertising AssociationJoel Edmund NetteyPiyush PandeyRamesh NarayanRaymond SoSrinivasan Swamy

RECENT POSTS

Viacom18 secures dynamic injunction from Delhi HC against piracy of BCCI match content
Featured

Viacom18 secures dynamic injunction from Delhi HC against piracy of BCCI match content

September 23, 2023
0

Viacom18 Media has secured a dynamic injunction from the Delhi High Court for the Indian cricket team’s bilateral matches, towards...

Read more
Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim
Analysis

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

Read more
Ikea creates musical showcase of a new arrival making a home feel new
Campaigns

Ikea creates musical showcase of a new arrival making a home feel new

September 23, 2023
0

Home solutions brand Ikea has launched a festive campaign in India themed ‘All Things Festive’. https://youtu.be/b9_QD3Zv4fk https://youtu.be/8rjOI9X3OMY Set to a...

Read more
Music genre ad volumes soar by 9pc during H1 2023: TAM Report
Analysis

Music genre ad volumes soar by 9pc during H1 2023: TAM Report

September 23, 2023
0

According to TAM AdEx-Half Yearly Advertising Report on TV Music Channels, H1 2023 observed 9pc growth in ad volumes compared...

Read more
Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo
Featured

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo

September 23, 2023
0

Apparel Group India has announced that it has roped in actor Aditya Roy Kapur as brand ambassador for the upcoming...

Read more
Godrej aer creates immersive Lalbaugcha Raja experience using fragrance and tech
Campaigns

Godrej aer creates immersive Lalbaugcha Raja experience using fragrance and tech

September 22, 2023
0

This Ganesh Chaturthi, fragrance brand Godrej aer unveiled a sensory journey for devotees at the famous Lalbaugcha Raja Ganpati pandal...

Read more

LATEST NEWS

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
Ikea creates musical showcase of a new arrival making a home feel new

Ikea creates musical showcase of a new arrival making a home feel new

September 23, 2023

ANALYSIS

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim
Analysis

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

PEOPLE

Rupert Murdoch steps down as chairman of Fox, News Corp
Featured

Rupert Murdoch steps down as chairman of Fox, News Corp

September 22, 2023
0

Bringing an almost seven-decade career to a close, Rupert Murdoch stepped down from his role as chairman of Fox Corp and News...

Minal Kasturia joins Marathi daily Sakal

Minal Kasturia joins Marathi daily Sakal

September 22, 2023

MARKETING

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo
Featured

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo

September 23, 2023
0

Apparel Group India has announced that it has roped in actor Aditya Roy Kapur as brand ambassador for the upcoming...

Subscribe to Newsletters

ADVERTISING

Vermillion wins creative mandates of Aparna Enterprises and Nexon Paints
Advertising

Vermillion wins creative mandates of Aparna Enterprises and Nexon Paints

September 22, 2023
0

Chennai-based Vermillion Communications has secured the creative, branding, strategy and digital marketing mandates for Aparna Enterprises and Nexon Paints. Both...

GreyMatters wins communications mandate for CGIAR Gender Research Conference

GreyMatters wins communications mandate for CGIAR Gender Research Conference

September 21, 2023
L&K Saatchi & Saatchi wins Dunkin's integrated mandate

L&K Saatchi & Saatchi wins Dunkin’s integrated mandate

September 21, 2023

PRINT

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers
Featured

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

September 9, 2023
0

Jaipur witnessed a significant milestone in its media landscape as Hon’ble Chief Minister Shri Ashok Gehlot inaugurated the Jaipur editions...

‘Made of Chennai’ to be annual IP of The Hindu Group

‘Made of Chennai’ to be annual IP of The Hindu Group

August 10, 2023
After Bharat Express channel, Upendrra Rai to launch Hindi print daily

After Bharat Express channel, Upendrra Rai to launch Hindi print daily

August 3, 2023

THINK THROUGH

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
Opinion

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank

June 18, 2023
0

One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Zee TV continues to partner with Parel Cha Raja second year in a row, the channel’s most popular face to visit the pandal

Zee TV continues to partner with Parel Cha Raja second year in a row, the channel’s most popular face to visit the pandal

September 23, 2023
Zee One Channel returns to television screens via Samsung TV Plus in Germany, Switzerland, and Austria

Zee One Channel returns to television screens via Samsung TV Plus in Germany, Switzerland, and Austria

September 23, 2023
Zee Entertainment launches Four Exciting Channels in the UK on Freeview Connected

Zee Entertainment launches Four Exciting Channels in the UK on Freeview Connected

September 23, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.