AdColony, the largest independent mobile advertising platform, today announced the launch of Aurora™ HD Video, a suite of new interactive mobile video products that are fundamentally changing how consumers can physically engage with video content.
The Aurora™ video suite allows advertisers to immerse consumers into video content in a way never before seen in mobile advertising, while also providing the scale to deliver TV-like reach with real results.
Powered by AdColony’s Instant-Play™ technology, the new video framework leverages interactive content, haptic effects and other native mobile capabilities to captivate users.
The new units provide brands an opportunity to showcase creativity, and deliver experiences that uniquely fit their specific branding and engagement goals.
“Some people may tell you that there has been interactivity in mobile video for years, but they are selling the industry short when they talk like this. Interactive video should not just be placing an overlay or some buttons on top of a video,” said Will Kassoy, CEO of AdColony. “Advertisers want consumers to go deep with their brand, and from feeling the rumble of a car as it races down the road, to looking around an environment using an accelerometer and 360 degree video, it’s all about immersion and interactive storytelling. This is what we’re offering with Aurora™.”
Disney, Buffalo Wild Wings and Genesis Motors, along with their agencies OMDe, Horizon Media and Canvas Worldwide, are the first advertisers to run campaigns with the new ad formats, and initial campaigns will run across North America, EMEA and APAC. Each campaign is being built with the AdColony in-house design team,Skylab, with custom creative that leverages the functionality of Aurora™ video.
The first campaign to launch was for Disney’s recent release, Pirates of the Caribbean: Dead Men Tell No Tales. The second campaign to launch will be for Buffalo Wild Wings. The chain’s popular “Foodoo” doll will come in and out of the screen over a video, and consumers use their fingers to “catch” the doll. The third campaign will be for Genesis Motors, announcing their new line of vehicles.