On its twentieth year, ADFEST opened its doors to welcome close to 1200 delegates on Wednesday, 22nd March at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand, its spiritual home where it hosts its extended family of delegates, juries, speakers and exhibitors.
The advertising festival celebrates and inspires creativity, bringingboth Craft and Creativeindustries together over the four-day event. It offers a wide variety of rich content, from speaker sessions and workshops sourced from around the world to the largest exhibition of creative entries from the Asia Pacific and Middle East regions, culminating in the Lotus Awards that select and reward the best work across separate18Craft and Creative categories.
“20 YEARS OF DIVERSITY”
ADFEST has always strived to encourage and reflect the diversity of the regions it represents and has used this as the key theme for its twentieth anniversary.
Says Vinit Suraphongchai, Chairman of ADFEST, “We are very lucky to live in Asia Pacific and join up with our friends the Middle East. Both regions have so much diversity and a richness of culture. its beginning, ADFEST has championed individual ideas different countries and cultures over generalist concepts. Embracing and celebrating diversity is at the heart of what ADFEST stands for and we are passionate about it.”
The design of the 2017 ADFEST theme borrows nature for its visual metaphor. It was created by Dentsu Inc. creative team, led by Group Creative Director Yoshihiro Yagi.
“In 1998, a seedling named ADFEST was planted in one of the most diverse continents in the world. Its purpose was to nurture and celebrate creative talent across Asia. Since then, the seedling has evolved and grown – but ADFEST’s growth would not be possible without the support of its roots, which run deep and wide and form the inspiration for our design,” explains Yagi.
CRAFT AND CREATIVE
The four days of the ADFEST Festival is divided into Craft@ADFESTand Creative@ADFEST. Craft@ADFEST will take place on Wednesday 22nd– Thursday 23rdMarch, with a program dedicated to production (including commercial production, post production, music and sound companies), digital professionals, and technological innovation.
Creative@ADFEST will take place on Friday 24th – Saturday 25th March, with a program dedicated to agency and marketing professionals.
To celebrate its twentieth anniversary, ADFEST has launched a new networking tool called ADFEST Connect to help delegates get in touch with each other during ADFEST 2017. ADFEST Connect is set up to search for other delegates by name, company, city or country and send them an email to see if they’d like to meet up. Registered delegates of ADFEST 2017 can access ADFEST Connect online at www.adfest.com/adfest_connect.php or through the ADFEST App (iOS, Android).
FACTS ABOUT ADFEST LOTUS AWARDS
ADFEST Lotus Awards are the highpoint for delegates at the four-day festival. There are 18 award categories being overseen by the Super Eight Jury Presidents and judged by 56 juries in total. This illustrious group has been invited to travel to ADFEST 20 cities all over the world to set the highest standards for this year’s Lotus Awards.
Leading the Super Eight Jury Presidents is Ted Royer, Chief Creative Officer at Droga5, based in New York City.
“Ted is one of the world’s most respected creatives, generous mentors and humble leaders. Best of all, he understands the diversity of creativity in our region having lived and worked in the Asia Pacific region previously, which makes him the perfect choice to lead our twentieth ADFEST Lotus Awards jury,” says Jimmy Lam, President of ADFEST.
Royer said “I love going to other parts of the world and seeing how our industry has evolved in different markets. ADFEST has its finger on the pulse in so many parts of Asia: countries I haven’t been exposed to in awhile. I think for me to see the work these places will be fascinating.”
ADFEST 2017 has received over3,000 entries 309 companies across 37 cities worldwide.The awards ceremonies will be held on the evening of Friday, 24th of March and Saturday, 25th of March covering all 18 Lotus Awards categories as well as announcing the winners of the Young Lotus Workshop and Popular Vote and the Special Lotus Awards.
ADFEST 2017 “20 Years of Diversity” takes place 22nd – 25thMarch, 2017 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand.