Gurugram: AdGlobal360 (AGL), a leading Indian MarTech firm and part of Hakuhodo International, has secured the integrated digital marketing mandate for Hisense India, including Toshiba TV. Known for their innovation and consumer-first mindset, the brands are ramping up digital efforts to boost their footprint in India’s fast-growing electronics market.
Under this mandate, AGL will lead digital initiatives covering social media management, performance-driven campaigns, and influencer marketing. The objective is to elevate consumer engagement, enhance brand storytelling, and drive measurable business results in a competitive landscape.
Highlighting the brand’s renewed digital focus, Pankaj Rana, CEO, Hisense India, stated, “As the Indian market becomes more digitally dynamic, it’s vital to connect with consumers across platforms. We’re excited to collaborate with AdGlobal360 to unify and strengthen our digital outreach.”
Rakesh Yadav, CEO, AdGlobal360, said, “Hisense and Toshiba TV combine global heritage with strong local potential. Our strategy will focus on consistency, creativity, and measurable outcomes to build lasting consumer relevance.”
The partnership signals a joint vision to build data-led, high-impact digital experiences that align with modern consumer behavior.
Founded in 2009 and headquartered in Gurugram, AGL is recognized for its marketing automation expertise. Since joining Hakuhodo in 2020, the company operates across eight global hubs, with a team of over 1,100 professionals.
