Aditya Birla Sun Life Mutual Fund has launched an investor education campaign on Multi Asset Allocation Fund with an objective to educate investors on the benefits of investing across different asset classes like equity, debt and gold.
According to the company, Asset allocation provides diversity by investing across various asset classes and captures different ranges of returns that are generated by them.
Different asset classes perform differently through various economic phases and time periods and Lower corelation among asset classes can help reduce the risk of a portfolio, said the company.
Commenting on the investor education campaign, A. Balasubramanian, Managing Director, and CEO, Aditya Birla Sun Life AMC Ltd., said, “We are delighted to launch this Investor Education campaign to demystify multi-asset allocation. The campaign highlights the magic of benefiting from 3 asset classes by investing in the multi asset allocation fund category. A multi asset investment approach allows investors to get exposure to equity, debt and gold. Asset allocation is the key determinant of portfolio performance as it provides downside protection, helps in long-term wealth creation and provides peace of mind to an investor.”
Vijay Deshwal, Chief Strategy Officer & Head of Investor Relations, Aditya Birla Capital, said, “Our latest Investor Education campaign is aimed at spreading awareness on how investors can build a stable portfolio and ensure sustainable growth through careful diversification of the portfolio. It highlights the ‘power of three’ – a blend of equities’ growth potential, debt funds’ stability, and commodities’ resilience, all working together to strengthen investors’ portfolio.”
