Mumbai: Amrutanjan Healthcare has announced a strategic expansion of its product portfolio with the launch of the Comfy Razor range and Ortho Oil. The move marks the company’s entry into the rapidly growing personal grooming segment while further strengthening its presence in the pain management category.
At the centre of this expansion is Comfy, a purpose-led brand focused on making quality personal care products more accessible for women. Built on the promise of “Power to be you,” the brand addresses a notable gap in the market where many women continue to rely on men’s razors due to the limited availability of affordable options designed specifically for them.
The newly launched range includes Close & Clean, positioned among India’s most affordable women’s razors at Rs. 20, and Silky Smooth, a mass-premium offering priced at Rs. 50 — nearly half the price of comparable products currently available in the market. The products are designed to deliver a smooth and comfortable grooming experience while ensuring accessibility for a wider consumer base.
All razors in the range are sourced from Dorco, one of the world’s leading razor manufacturers, ensuring high standards of quality and performance.
In addition to its foray into personal grooming, Amrutanjan has also expanded its pain management portfolio with the launch of Ortho Oil, a specially formulated solution aimed at providing relief from body pain, muscle stiffness, and joint discomfort.
Developed using a blend of herbal ingredients and backed by clinical studies, Ortho Oil is designed to deliver noticeable pain reduction with regular use. The product is targeted particularly at consumers in the 45–60 age group, many of whom increasingly face lifestyle-related pain, stress, and age-related discomfort.
Speaking on the development, S. Sambhu Prasad, Chairman and Managing Director, Amrutanjan Healthcare, said, “At Amrutanjan, we are expanding beyond pain management to build a broader portfolio of trusted everyday wellness products. With launches like Comfy razors and Amrutanjan Ortho Oil, we aim to deliver accessible, high-quality products that help consumers move better, feel confident, and live comfortably every day.”
With these launches, Amrutanjan continues to broaden its footprint across everyday wellness categories while remaining aligned with its long-standing legacy of delivering trusted and accessible solutions for Indian consumers.
