Mumbai: AdLift’s AI Search Visibility platform, Tesseract, has announced the launch of two new capabilities—Claude AI Integration and AI Traffic Analytics—aimed at helping brands better understand how artificial intelligence platforms reference, position, and drive traffic to their digital properties.
The latest enhancements come as AI-powered search and discovery platforms such as ChatGPT, Claude, and Perplexity increasingly influence how users find information, products, and brands online. With the new updates, marketers and SEO professionals can gain deeper visibility into AI-generated brand mentions and measure referral traffic originating from conversational AI platforms.
The Claude AI integration extends Tesseract’s existing AI visibility capabilities by enabling brands to analyze the context, sentiment, and intent behind AI-generated references. Rather than simply identifying mentions, the feature provides insights into how brands are being portrayed within AI-generated responses, helping organizations understand recommendation patterns and improve their positioning across AI-first search environments.
The Claude integration is available to Enterprise and Pro Plan users.
Complementing this capability is the launch of AI Traffic Analytics, a feature designed to address the growing challenge of tracking traffic generated through AI-assisted discovery journeys. The solution enables brands to identify which AI platforms are driving visitors to their websites, monitor changes in referral behavior over time, and better understand how conversational search influences user engagement and website traffic.
Unlike traditional analytics platforms, which were developed primarily for conventional search engines, AI Traffic Analytics focuses specifically on measuring traffic emerging from large language models and conversational AI ecosystems. The feature is available across all Tesseract plans.
Commenting on the launch, Prashant Puri, Co-Founder & CEO of AdLift, said, “Traditional search analytics were built for a world where Google was the primary discovery engine. That world is changing fast. Tesseract is designed for what comes next – giving brands real intelligence into how AI platforms perceive, reference, and send traffic to their digital presence. Claude integration strengthens the depth of that intelligence considerably.”
The launch comes at a time when AI Overviews, conversational search engines, and large language model-driven recommendations are increasingly shaping consumer discovery and decision-making processes. While AI-generated answers are becoming a critical touchpoint for brands, many marketers have lacked the tools to accurately assess AI visibility, measure sentiment, or connect AI-generated mentions with actual business outcomes.
By combining brand perception analysis with traffic attribution capabilities, Tesseract aims to provide a more comprehensive view of how organizations are represented across AI ecosystems and how those interactions translate into user behavior.
AdLift said additional enhancements focused on AI visibility tracking, LLM intelligence, and advanced search analytics are already in development as brands continue to adapt to the rapidly evolving AI-driven search landscape.
