Mumbai: Affine, a leading AI & Data Engineering consulting and solutions firm has undergone a brand identity transformation. The new identity recounts Affine’s decade-long journey as a catalyst for business transformation for global & Indian enterprises.
Affine’s new identity represents the triangulation of solutions and services Affine provides as a catalyst of business transformation underpinned by AI, Data Engineering & Cloud. The new positioning is aimed at enterprises, conglomerates & GCC’s seeking ‘game-changers to transform their businesses and accelerate the enterprise decision-making process.
The new brand image seamlessly manifests Affine’s commitment to bring forward insights, intelligence & recommendations through the trifecta of AI, Data Engineering & Cloud. Affine has always been at the forefront of the bleeding edge of topical solutions & capabilities by fostering a culture of continuous innovation, immersive collaboration & blended inclusivity.
Manas Agrawal, Co-founder, and CEO, Affine, mentioned: “We are witnessing an exponential technologies era driven by creativity and innovation. Businesses are in urgent need of transformation to stay relevant and remain competitive and CXO’s are on a relentless drive to challenge the status quo. Affine’s new identity resonates with today’s business demand and we are at the forefront of this revolution. We are thrilled to be part of this journey and will continue to drive innovation & impact driven insights for our clients.”
Affine’s new identity also reaffirms its strong organizational culture of being execution-oriented, collaborative, and inclusive with a purpose-driven approach.
“Innovation has always been a part of the Affine DNA and driving force behind client success. With a highly focused and forward-looking COE-based approach, we have been successfully building very deep capabilities in the ever-changing landscape of AI, Engineering, and Cloud. With AI and Digital Transformation becoming the number one priority for CXOs across the industries, we are very excited and well equipped to solve the next-gen business problems. Our new logo embodies our strong beliefs in innovation, readiness, and ultimately client success”, says Vineet Kumar, Co-founder, and Head of Solutions & AI Practice, Affine.
Abhishek Anand, Co-founder, Affine, mentioned, “The new brand identity and positioning is a continuation of our core belief that we need to be at the forefront of building new capabilities and competencies to be able to offer best in class solutions to our customers.”