Hyderabad: aha OTT, the regional streaming platform, has joined forces with 16 prominent brands to bring the fourth season of its blockbuster talk show, Unstoppable with NBK, to audiences with even greater fanfare.
This season, Mansion House takes center stage as the Title Partner, while Kohler joins as a Special Partner. Co-Presenting Sponsors include industry heavyweights like Realme, Myron Homes, Happi Mobiles, and Vega Jewellers. Additional partnerships feature SISM (Presents), Whynot Electronics, My Dr, Simhadri TMT, Haldiram, and Anurag Agarbatti.
The highly anticipated fourth season premiered on October 25, 2024, with a spectacular launch episode featuring the Honorable Chief Minister of Andhra Pradesh, Mr. Chandrababu Naidu, as the first guest. Hosted by the charismatic Nandamuri Balakrishna (NBK), the show has established itself as a cultural phenomenon, captivating audiences with its star-studded guest lineup and engaging conversations.
So far, eight episodes of the season have aired, welcoming some of the biggest names in Indian cinema, including Allu Arjun, Dulquer Salmaan, Suriya, Bobby Deol, Venkatesh Daggubati, and Konidela Ram Charan. The show continues to set new benchmarks in regional entertainment, blending heartfelt discussions with compelling storytelling.
aha OTT’s strategic collaboration with leading brands underscores its growing influence and commitment to delivering high-quality content that resonates with viewers while providing unmatched value for its partners.
Ahmed Rahimtoola, Chief Marketing Officer, Mansion House, says, “Our partnership with Unstoppable with NBK on aha has been nothing short of transformative for the Mansion House brand. Collaborating with a show that resonates so powerfully with our shared audience has provided us with an incredible platform to connect with our target demographic in a meaningful and impactful way. Unstoppable is not just a talk show; it’s a cultural phenomenon, powered by NBK’s charisma and aha’s commitment to premium storytelling. Through this association, we’ve aligned Mansion House with a narrative of warmth, inclusivity, and human connection — values that perfectly mirror our brand ethos.”
“This synergy has significantly enhanced our brand visibility and helped us establish a deeper emotional connection with a diverse audience base. We’ve witnessed a remarkable uplift in consumer engagement and brand recall, which has translated into tangible business results. aha’s ability to curate such high-quality content and NBK’s iconic appeal have amplified our message, reinforcing Mansion House as a name synonymous with togetherness and warmth. We are immensely proud to be part of this inspiring journey and look forward to continued success together. Here’s to creating more memorable moments and unstoppable collaborations, “ he added.
Ravikant Sabnavis, CEO, aha said, “aha is renowned for its unique regional content, and Unstoppable with NBK is one of the most popular talk shows in India. We are thrilled to announce our partnership with 16 incredible brands for Season 4. This season has brought in even more engaging conversations, entertainment, and exclusive moments that our audience loves.”
