aha, one of India’s leading regional OTT platforms announced the launch of its TAMIL Slate in Chennai. The launch event was graced by Hon’ble Chief Minister of Tamil Nadu, Shri Muthuvel Karunanidhi Stalin. He was joined by actor Silambarasan aka Simbu and music composer Anirudh Ravichander, who were announced as the brand ambassadors for aha Tamil. aha unveiled an exciting line-up of its Tamil content with 100% Tamil Celebration, coinciding with Puthandu, the Tamil New Year. The event also witnessed the launch of its brand new commercial film ‘Thattina Tamil Mattume’, which stars the brand ambassadors and showcases how entertainment in ones own mother tongue brings people together.
Tamil cinema legends such as SP Muthuraman, Bharthiraja, Late AV Meiyyappan, Late MS Vishwanathan, Late K Balachander, Late SP Balasubramaniam and Late actress Sridevi were given the “Kalignar honour” by Chief Minister and aha leadership executives at the event for their immense contribution to Tamil Entertainment over the years.
The event began with an address by Shri. M.K Stalin, who emphasized the importance of entertainment platforms providing local content in order to connect with local audiences. Following the address, the organisers paid tribute to Shri M.K Stalin’s father, Shri. M. Karunanidhi, the 2nd Chief Minister of Tamil Nadu and the DMK Chief, by highlighting his contributions to Tamil literature and acknowledging his successful career as a screenwriter in the Tamil film industry. Some of the notable personalities of the Tamil entertainment industry were in attendance, including renowned directors, screenwriters, and producers.
Talking about the announcement of the Tamil launch, Ram Jupally, Promoter, aha said, “We at aha are constantly working towards catering to all demographics through our diverse and relatable content offerings. The reveal of our Tamil slate today on the occasion of Tamil New Year is a reflection of the belief that entertainment and stories are best told and enjoyed in one’s local language. Silambarasan and Anirudh are not only brand ambassadors for us, but they are our brand partners; whose presence will promote a sense of familiarity among the public and will help them gain the following and respect of the audience. After its success in Telugu, aha is aiming to provide quality content in Tamil with diverse genres to fulfill the interest and demands of different age groups. A majority of our Tamil slate is original content and I believe it is only prudent for the platform to associate with content creators who can complement us in meeting our vision”.
Commenting on the announcement of the Tamil Slate Allu Arvind, Promoter, aha – “We are excited to present our Tamil slate that has been developed locally with creators from Tamilnadu. It is a collection of diverse stories and genres, told through web series and movies. Our upcoming Tamil content slate includes director Vetrimaaran’s Pettakaalai along with a host of originals such as Bhamakalaapam featuring Priyamani, Ammuchi 2, Ramany vs Ramany 3. We also will have theatrical films such as Selfie featuring GV Prakash Kumar and Gautam Menon, Sardaar featuring Karthi, Venkat Prabhu’s Manmadha Leelai starring Ashok Selvan. Today, aha will disrupt the Tamil industry with phenomenal content, bringing the best Tamil talent to the fore and showcase their artistry globally”.
Ajit Thakur, CEO, aha agreed, “We are overwhelmed with the response and the love we have received for aha, both in India as well as from the Indian diaspora spread across the world. We have been successful in consistently delivering stories which resonate with our users. Since inception of aha, we listened deeply to our users and carefully crafted stories that they wanted to watch. aha is just getting started in its journey but I promise you that we will soon be the default entertainment platform for the Tamil language globally”.
The launch of the Tamil slate will allow the platform to enhance its reach significantly to a much wider base of consumers worldwide.