Mumbai: The Indian Society of Advertisers (ISA) successfully concluded its landmark CEO Conference 2025 at ITC Grand Central, Mumbai. Centered on the theme “AI: Making Businesses Future-Ready,” the event brought together top business leaders, AI pioneers, and industry experts to explore the transformative role of artificial intelligence in business, marketing, and advertising.
ISA Unveils New Logo, Signifying a Digital-First Evolution
One of the key highlights of the event was the unveiling of ISA’s new logo, marking a fresh and forward-looking identity for the organization. The new visual identity represents ISA’s commitment to innovation and staying ahead in an evolving advertising landscape.
“With AI redefining the rules of business, the ISA CEO Conference 2025 has provided a platform for leaders to share insights, debate challenges, and explore AI-powered opportunities,” said Sunil Kataria, Chairman, ISA. “The unveiling of our new logo symbolizes our evolving journey as an enabler of industry transformation.”
Industry Leaders Highlight AI’s Business Impact
The conference featured a power-packed lineup of keynote sessions, expert panel discussions, and real-world case studies exploring AI’s growing influence on consumer engagement, creativity, and business efficiencies. Speakers addressed AI’s role in predictive marketing, automation, and personalization while also emphasizing ethical considerations and responsible AI deployment.
Roma Datta Chobey, Managing Director, Digital Native Industries, Google India, outlined AI’s transformative capabilities: “Multimodal AI is enriching context to enable deeply personalized experiences. Intuitive information discovery is reshaping how users interact with content, while multi-agent systems are automating complex workflows. With AI already powering many aspects of marketing, brands that fully embrace AI will drive growth and lead in the AI-first world.”
Expert Insights on AI and Creativity
Among the distinguished speakers were industry stalwarts such as Rohit Jawa, CEO, Hindustan Unilever, Kumar Venkatasubramanian, CEO, Procter & Gamble India, Roma Datta Chobey, Managing Director, Google India, Abheek Singhi, Managing Director, BCG and Ranjani Mani, Director and Country Head, Generative AI, Microsoft.
Abheek Singhi of BCG emphasized the synergy of AI and human creativity: “AI can reduce the time required for insighting, creation, and execution by up to 90% while increasing effectiveness by 30-50%.”
A Collaborative Vision for AI-Powered Growth
As AI-powered technologies become a critical driver of business growth, discussions at the conference underscored the importance of data-driven decision-making, AI-led creativity, and ethical AI governance. The unveiling of ISA’s new logo marked a pivotal moment, reinforcing the organization’s dedication to fostering industry innovation.
Pops KV Sridhar, Global Chief Creative Officer, Nihilent Limited and Hypercollective, highlighted the thought behind the logo: “The new logo reflects ISA’s strengths and legacy while incorporating digital-age elements to keep it relevant in today’s world.”
The ISA CEO Conference 2025 successfully reinforced the need for collaboration, knowledge-sharing, and forward-thinking leadership to navigate AI-driven transformation. As businesses continue to integrate AI into their strategies, ISA remains committed to empowering advertisers with insights and resources to thrive in an AI-first era.
