INDIA: AirAsia, the World’s Best Low Cost Airline for the 15th year, welcomes Indian travelers to explore Asia, Australia, and beyond. Soon, their expansive network will link 16 Indian cities to over 130 destinations via Malaysia and Thailand.
AirAsia will offer a unique “cinematic in-flight” experience in selected cinemas nationwide to highlight its diverse destinations as part of the movie-goers’ experience, aligning with the company’s expansion.
AirAsia’s collaboration with over 130 cinemas in 12 cities over six months will boost outreach. Movie-goers can win AirAsia flights anywhere in its network. The airline will partner with local travel content creators to highlight destinations across Asia, Australia, and more, featuring cities, beaches, landmarks, and local cultures.
AirAsia expands post-pandemic routes for India in 2024, offering direct flights to Kuala Lumpur and Bangkok hubs, connecting to 130+ destinations worldwide. It links cities like Bangalore, Ahmedabad, Chennai, and Hyderabad among others. New flights from Guwahati, Kozhikode, and Lucknow to Kuala Lumpur, and Tiruchirapalli to Bangkok will start soon.
AirAsia has expanded with new routes to Almaty and Nairobi, enabling affordable travel from Asia through Kuala Lumpur. The airline recently won top awards for service excellence and affordability, solidifying its position in the industry.
AirAsia’s Chief Commercial Officer Paul Carroll, said, “AirAsia is grateful for the support of our guests in India, which has made us the largest foreign airline by network in the country. Since early 2024, we have expanded our network in India with 10 additional routes, bringing the total to 26 routes from India to Malaysia and Thailand. Operating over 20 daily flights across 16 cities, AirAsia counts as one of the top airlines with the highest number of weekly flights to and from India. Our ongoing network and fleet growth post-pandemic will benefit our guests through great value fares, choice, and connectivity leveraging one of the largest low-cost networks reaching over 130 destinations across Asia, Australia and beyond. ”
“Our efforts in India reflect AirAsia’s long-term vision of recognising the country as a key growth market and advancing its aviation ecosystem. Through our global network, we will continue to support India’s tourism industry by promoting its travel gems to the world, leveraging the government’s free visa initiatives.”
“Today, we are excited to unveil an innovative partnership with Qube Cinemas, a leader in digital cinema technology to elevate AirAsia’s brand presence in the market. Soon, the immersive AirAsia ‘cinematic in-flight’ experience will be in 130 cinemas across India for 6 months and we’re really looking forward to connecting more meaningfully with movie-goers who are also travel lovers here through this initiative.”
Qube Cinema Chief Business Officer, Juhi Ravindranath added: “In India, cinema is one of the best avenues for any brand to reach mass audiences and create a deep impact. The medium influences many aspects of our people’s lives including fashion, lifestyle, and pop culture. The AirAsia team saw merit in the power of this medium and enthusiastically collaborated with us to create this cinematic in-flight experience. We are certain that this will appeal to movie buffs of all age groups and build the momentum for the brand. The entire team at Qube Cinema feels thrilled to enable this campaign across its network screens and can’t wait to see the delight among audiences.”
AirAsia started in Malaysia in late 2001 with two planes, introducing low-cost travel. They opened the first India-Malaysia route in 2008. Since 2023, over 3.5 million Indian guests have flown with them. Focus on safety, service, and innovation remains, along with engineering and in-flight services.
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