Bharti Airtel been partnered with Kochadaiyaan launched an exclusive products and services in the Mumbai city.
Airtel 3G data recharge coupons with Kochadaiiyaan 3D lenticular collectibles with five different Rajnikanth imagery is now available and along with this a Kochadaiiyaan special Super Pack with free hello tunes, wallpapers and 3D lenticular key chain. The Airtel customers got a chance to chat LIVE with Kochadaiyaan movie director Soundarya Rajinikanth on Airtel Talk2Me.
OOH campaign in Chennai was been done by Madison Media Plus with great planning and aimed at giving the customers a glance of the 3D animated movie through an innovative use of lenticular billboards at Nungambakkam and Parry’s.
It’s an additional campaign where Airtel and OOH played a perfect role which proved a great response!