Mumbai: Bollywood megastar and visionary entrepreneur Ajay Devgn has unveiled his latest venture, Prismix, an AI-driven media company set to revolutionize storytelling through generative AI technology. Building on the success of NY VFXWaala and his strategic alliance with Goodbye Kansas Studios, Devgn’s newest initiative aims to empower filmmakers, brands, and creators to craft high-quality, scalable, and visually compelling content.
At the core of Prismix is a leadership team committed to merging creativity with AI-driven innovation. Ajay Devgn will serve as Chairman, alongside Danish Devgn (Co-Founder & Chief Business Officer), Vatsal Sheth (Co-Founder & CEO), and Sahil Nayar (Co-Founder & Chief Creative Officer). The company is focused on transforming short films, series, animated graphic novels, music videos, corporate content, and social media campaigns by making AI-powered content creation more accessible and efficient.
Ajay Devgn, Chairman, Prismix, emphasized the company’s groundbreaking mission, “With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before. Our goal is to revolutionize media by making high-quality, AI-driven content more accessible and scalable.”
Danish Devgn, Co-Founder & Chief Business Officer, highlighted the convergence of creativity and technology, “Prismix is about bridging the gap between technology and creativity. AI offers endless possibilities, and we are here to harness its full potential to empower creators, brands, and storytellers.”
Vatsal Sheth, Co-Founder & CEO, spoke about AI’s transformative role in media, “With this company, we aim to redefine entertainment and guide AI in media. We specialize in harnessing the power of AI to revolutionize media and entertainment. Our commitment lies in creating an ecosystem where storytelling meets efficiency, enabling stunning content production at scale.”
Sahil Nayar, Co-Founder & Chief Creative Officer, emphasized the limitless potential of AI-powered storytelling, “Creativity should never be limited by resources or technology. With Prismix, we are breaking barriers, allowing imagination to flourish through AI-powered storytelling.”
With mainstream media, education, and other industries already showing interest, Prismix is positioned to reshape the content landscape by enabling projects that were once restricted by cost and complexity to come to life. This bold initiative is set to redefine how stories are created, consumed, and experienced, bridging the gap between AI and human creativity like never before.
