Mumbai: Apparel Group, a global fashion and lifestyle retail conglomerate, has announced the launch of ALDO’s FW25 Festive Campaign, Try Every Thing, introducing Rasha Thadani and Vedang Raina as the new brand ambassadors for India. This marks a bold new chapter for ALDO in the country, further cementing the brand’s position as a leader in fashion-forward footwear and accessories.
The Try Every Thing campaign captures the spirit of self-expression, experimentation, and discovery—especially resonant for a generation embracing first jobs, fresh starts, and new milestones. With its FW25 festive collection, ALDO invites consumers to step into every moment with confidence, style, and comfort, blending glamour with its signature innovation, Pillow Walk™.
The festive edit features footwear and accessories designed to sparkle through the season. Women’s offerings include heels, stilettos, boots, and clutches in jewel tones, sequins, and metallic finishes, while men’s styles include polished loafers, sharp sneakers, and statement accessories with refined gloss and subtle shimmer—bringing together boldness and comfort for festive celebrations.
Speaking about the campaign, Rasha Thadani said, “Try Every Thing instantly spoke to me—it’s bold, exciting, and all about pushing yourself to embrace what’s new. To me, this association with ALDO feels natural, because fashion is one of the ways I express every side of myself. This festive collection lets me explore that joy and sparkle in my own way.”
Adding to this, Vedang Raina shared, “What I love about Try Every Thing is that it doesn’t feel like a campaign, it feels like a mindset. It’s about those firsts, the little risks, and the thrill of experimenting. That’s exactly why I’m proud to associate with ALDO—it’s not just style, it’s about living every moment fully, and the festive edit captures that energy perfectly.”
Commenting on the announcement, Abhishek Bajpai, CEO of Apparel Group India Pvt. Ltd., said, “Apparel Group has always been at the forefront of curating and delivering world-class retail experiences for the Indian consumer. The partnership with Rasha Thadani and Vedang Raina for ALDO’s Festive Collection FW25 is a strategic move that perfectly captures the brand’s youthful, bold, and fashion-forward spirit. This collection is not just about footwear and accessories; it’s about celebrating personal style and the collective joy of the festive season in a truly modern way.”
Through compelling product storytelling, fresh ambassador partnerships, and immersive retail experiences, the Try Every Thing campaign highlights ALDO’s renewed commitment to experimentation and cultural connection. With its FW25 Festive Collection, ALDO India is redefining festive fashion at the intersection of style, comfort, and fearless self-expression.
