Mumbai: Almonds Ai, a leading player in channel loyalty and rewards, has joined forces with digital advertising innovator Mobavenue to launch ChannelX, a privacy-first, zero data-sharing platform designed to radically enhance how brands reach channel partners such as retailers, mechanics, distributors, and painters.
While brands have traditionally relied on SMS, WhatsApp, or app notifications to connect with partners, those methods are increasingly limited by low engagement and app fatigue. Meanwhile, channel partners are spending over 4.5 hours daily on OTT, gaming, and social apps—spaces where traditional brand outreach rarely reaches.
ChannelX bridges this gap by enabling brands to deliver targeted, call-to-action-enabled promotions to verified channel partners across widely used platforms like OTT services, auto blogs, entertainment apps, and even Truecaller—without compromising user privacy or sharing personal data. Early data shows that ChannelX can drive up to 3x higher engagement than traditional digital methods.
“Brands have invested heavily in loyalty programs, but the biggest gap is still visibility — reaching the right partner at the right time. With ChannelX, we’re not just improving communication; we’re unlocking a new layer of influence by meeting channel partners where their attention already is,” said Abhinav Jain and Apurv Modi, Co-founders of Almonds Ai.
“Channel marketing has stayed offline for too long while digital has transformed everything else. ChannelX is built to bridge that gap — bringing the power of digital targeting to the physical trade world, in a way that’s safe, scalable, and made for ROI,” added Ishank Joshi, CEO of Mobavenue.
With ChannelX, channel partners can discover offers, schemes, and product updates while consuming content on their favourite platforms—creating timely, relevant brand moments. Brands using the platform have seen over 40% uplift in total reach, making ChannelX a game-changer in digital trade engagement.
