Monday, June 23, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Amadeus appoints Zeno Group as integrated communications partner in India

by MN4U Bureau
September 20, 2022
in Featured, Advertising
Reading Time: 2 mins read
A A
Amadeus appoints Zeno Group as integrated communications partner in India
Share Share ShareShare

Amadeus, a travel technology company, has awarded its India integrated communications mandate to Zeno Group. The appointment follows a competitive multi-agency pitch for end-to-end integrated communications.

ADVERTISEMENT

With over 30 years of innovation, collaboration, and enabling better journeys, Amadeus builds the critical technology solutions that help airlines, airports, hotels, railways, search engines, travel agencies, and corporations to enable a seamless travel experience, billions of times a year, all over the world.

Zeno’s win follows a stiff, competitive multi-agency pitch. The agency will be delivering an integrated communications remit that includes working closely with the brand to enhance its reputation, media relations, digital strategy, and social media marketing. The emphasis will be on creative storytelling across corporate, technology & innovation, and employer branding practices. Zeno’s appointment in India expands the firm’s existing partnership with Amadeus in selected markets in Europe, North America, and some Asia Pacific markets.

Shalini Nair Kumar, Head of People & Culture, India and APAC, said, “At Amadeus, we are committed to shaping the future of travel by enabling personalized and authentic travel experiences. With the travel industry on a path to recovery, we wanted to amplify our narrative in empowering the travel ecosystem to deliver sustainable and resilient growth. Zeno Group’s strategy to leverage stakeholder insight to build insightful campaigns coupled with deep expertise in brand communication, technology, and employer branding perfectly aligns with our brand ambition. We look forward to building exciting brand campaigns with the Zeno Group and expanding our thought leadership in the industry.”

Rekha Rao, Managing Director, Zeno Group India, said, “We are excited to partner with Amadeus in its journey to renew travel experiences and enhance stakeholder collaboration with innovative travel technology solutions. This appointment is a testimony of our approach to data-driven storytelling that helps solve brands’ business challenges. As the travel industry experiences a strong rebound, we believe Zeno Group is well poised to deliver integrated and impactful communications, through platform-agnostic stories about Amadeus’ technology, business, and people.”

Tags: Rekha RaoShalini Nair KumaZeno Group

RECENT POSTS

India adds 16 more Shortlists on Day Two at Cannes Lions 2025
Advertising

India Closes Cannes Lions 2025 on a High, Doubles Medal Tally with 32 Wins

June 21, 2025
0

Cannes, France: India wrapped up its campaign at the Cannes Lions International Festival of Creativity 2025 on a triumphant note,...

Read more
WPP named Creative Company of the Year at Cannes Lions 2025
Advertising

WPP named Creative Company of the Year at Cannes Lions 2025

June 21, 2025
0

Cannes: The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025, honouring...

Read more
Havas Media extends Global Partnership with Wolverine Worldwide
Advertising

Havas Media extends Global Partnership with Wolverine Worldwide

June 20, 2025
0

New York: Havas Media Network has announced the renewal of its global media agency of record partnership with Wolverine Worldwide,...

Read more
FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House
Advertising

FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

June 20, 2025
0

Mumbai: In a bold, industry-first move, FCB Kinnect has introduced ‘Cannes You Be a Juror?’, a unique internal initiative that...

Read more
Minikin DGWorks wins Gold & Bronze Lions at Cannes Lions 2025
Advertising

Minikin DGWorks wins Gold & Bronze Lions at Cannes Lions 2025

June 20, 2025
0

Mumbai: Minikin DGWorks has clinched a Gold Lion and Bronze Lion at the Cannes Lions International Festival of Creativity 2025,...

Read more
PK Anil Kumar returns to McCann Worldgroup as Director – Creative Excellence
Advertising

PK Anil Kumar returns to McCann Worldgroup as Director – Creative Excellence

June 20, 2025
0

Cannes: In a move that blends nostalgia with fresh ambition, advertising industry veteran PK Anil Kumar has rejoined McCann Worldgroup for...

Read more

LATEST NEWS

Mirchi’s RJ Jeeturaaj named ‘Best Male RJ of the Year’ at Maharashtra Asha Radio Awards 2025

Mirchi’s RJ Jeeturaaj named ‘Best Male RJ of the Year’ at Maharashtra Asha Radio Awards 2025

June 23, 2025
Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

June 23, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Rahul Shaw bids adieu to India Today Group after over 13 year-stint
People

Rahul Shaw bids adieu to India Today Group after over 13 year-stint

June 23, 2025
0

Mumbai: Rahul Shaw has officially moved on from the India Today Group (ITG) after a distinguished tenure spanning more than...

MARKETING

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range
Marketing

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range

June 23, 2025
0

Mumbai: Herbalife India, a health and wellness brand, has announced the appointment of two of India’s top athletes—Smriti Mandhana, Indian...

Subscribe to Newsletters

ADVERTISING

WPP named Creative Company of the Year at Cannes Lions 2025
Advertising

WPP named Creative Company of the Year at Cannes Lions 2025

June 21, 2025
0

Cannes: The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025, honouring...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

IPL 2025: ₹4,800+ Crore in Ad Spend, 190+ Advertises, 450+ Brands… and Yet, Zero Recall?
Authors Corner

IPL 2025: ₹4,800+ Crore in Ad Spend, 190+ Advertises, 450+ Brands… and Yet, Zero Recall?

June 23, 2025
0

IPL fever subsided a few weeks ago leaving behind a staggering ₹4,800+ crore in ad spend, 190+ advertisers and 450+...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Rahul Shaw bids adieu to India Today Group after over 13 year-stint

Rahul Shaw bids adieu to India Today Group after over 13 year-stint

June 23, 2025
Mirchi’s RJ Jeeturaaj named ‘Best Male RJ of the Year’ at Maharashtra Asha Radio Awards 2025

Mirchi’s RJ Jeeturaaj named ‘Best Male RJ of the Year’ at Maharashtra Asha Radio Awards 2025

June 23, 2025
Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

June 23, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.