Mumbai: Amagi, a cloud-based SaaS technology solutions provider for broadcast and connected TV (CTV), and Olyzon, the AI platform for CTV advertising that maximizes brand impact through advanced proprietary formats, have announced a technical collaboration today. This partnership enables both Amagi and Olyzon clients to scale new and diversified CTV ad formats seamlessly, without the need for additional integration efforts or third-party vendors.
By leveraging Amagi’s THUNDERSTORM platform, a server-side ad insertion (SSAI) solution, this collaboration will allow for the smooth fetching and insertion of innovative ad formats created and optimized by Olyzon’s AI-powered advertising platform. This partnership offers a streamlined, end-to-end experience, unlocking new monetization opportunities for content owners and ensuring a premium viewing experience for audiences. The initiative will focus on “in-content” ad formats designed to engage viewers beyond traditional ad breaks, including overlays and L-band ads, complemented by Olyzon’s exclusive demand.
“We are excited to partner with Olyzon to enhance the experience for both viewers and advertisers while improving monetization opportunities for streaming content,” said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. “With six overlays per hour, this collaboration enables advertisers to diversify their ad formats and significantly increase their reach.”
Jules Minvielle, Co-Founder and CEO of Olyzon explained, “This collaboration with Amagi marks a significant milestone for Olyzon. In a fragmented and complex CTV landscape, we are developing solutions that unlock the full potential of connected television and empower advertisers to thrive. Olyzon’s unique formats deliver tangible results by driving audience engagement, enhancing brand impact, and increasing publishers’ revenue. Our integration with Amagi allows our clients to stand out in this battle for attention with just a few clicks and without technical complexity.”
The collaboration between Olyzon and Amagi enhances the connected TV advertising ecosystem, providing advertisers and publishers with powerful, engaging, and easy-to-deploy solutions. Through this partnership, clients can launch ad campaigns that optimize the user experience while generating incremental revenue.
Amagi offers a suite of channel creation, distribution, and monetization solutions. Its clients include leading brands such as Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.
