Mumbai : Amagi Media Labs, cloud-based broadcast infrastructure provider, has won a deal from Magic of Cinema (MOC), a free-to-air movie channel, to deploy Cloudport Edge Playout servers across 17 digital cable platforms.
The technology enables MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs. The entire playout is managed at Amagi’s Data Operations Centre in Bengaluru.
“We evaluated several platforms and finally chose Amagi for its technology superiority and an attractive PaaS business model. It allowed us to avoid high capital expenditure and upfront investment without compromising on the broadcast quality. As our viewership expanded over time, Amagi helped us scale our business giving us the required flexibility and reliability. Amagi has been a true partner in our growth” said Sricharan Iyengar, CEO of MOC.
“MOC is a fast-growing movie channel with a line-up of rich and contemporary content. Amagi’s advanced technology platforms coupled with uninterrupted 24×7 playout and monitoring service has successfully and consistently met MOC’s evolving needs. We are very positive about MOC’s potential and Amagi is fully equipped to support the channel’s growth aspirations.” said Srividhya Srinivasan – Co Founder of Amagi.
MOC has a wide array of over 1,500 Hindi cinemas. It is available on leading digital cable platforms including Hathway, Den, Siticable, UCN and Incable.