Bengaluru : Amagi Media Labs, has announced expansion of its international operations to the Middle East and Brazil through partnerships with general news channel, NDTV 24×7 and Sundance Global Channel.
Launched in 2008, Bengaluru-based Amagi’s cloud technology platform, STORM, allows advertisers to deploy targeted advertisements and region specific content, across both traditional and OTT (over-the-top) TV platforms, thereby making it a cost effective proposition.
“We are in the process of expanding our presence in international markets through our managed service,” said KA Srinivasan, co-founder of Amagi. The managed service vertical designed specifically for international markets works on the same technology platform as the one for domestic market and allows television networks to go directly to advertisers provide different targeted advertisements in different countries to increase revenue.
In India, Amagi buys advertisement inventory from television channels and then splits it using its platform, so advertisers can relay ads in specific regions.
The company has more than 10 international clients and has deployed its technology across 18 countries including the UK, Netherlands, Sweden, Bangladesh, Singapore, Hong Kong, Australia and several countries in Africa. It set up an office in London in December and in Japan in September last year. “Amagi is a pioneer in geotargeted advertising. They have clearly demonstrated value to both advertisers and TV networks through their technologically advanced adinsertion platforms. We had evaluated a few other solutions, but chose Amagi platforms for its simplicity, reliability, scalability and technical superiority,” said Dinesh Singh, chief technological officer of NDTV 24×7.
This partnership will allow the channel to insert region specific ads in Middle East, which is home to a large expatriate population from India, as well as generate a new revenue stream. “Amagi can help us monetise a potential market by offering advertisers a direct access to their target audience segment,” said Singh.