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Home Featured

Amazon emerges as Top Brand of week 38

by MN4U Bureau
September 30, 2022
in Featured, Advertising
Reading Time: 2 mins read
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Amazon names Propel Startup Accelerator 2022 Winners, Rewards worth $1MM announced
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In the Week 38 of Broadcast Audience Research Council (BARC) India data, Hindustan Unilever Ltd. bagged the top spot with rise in ad volumes from 4309.72 (‘000) secs to 4664.27 (‘000) secs. Reckitt Benckiser Group slipped one spot down and stood at 2nd position with drop in ad volumes from 4766.46 (‘000 secs) to 4169.55 (‘000 secs). Amazon Online India Pvt. Ltd. took a steep leap from 7th spot to 3rd spot with rise in ad volumes from 561.38 (‘000 secs) to 1352.32 (‘000 secs). Godrej Group retained its 4th spot with rise in ad volumes from 1155.5 (‘000 secs) to 1204.24 (‘000 secs). Procter and Gamble dropped from 3rd spot to 5th spot with drop in ad volumes from 1193.96 (‘000 secs) to 945.36 (‘000 secs). Coca Cola India Ltd. slipped one spot down and stood at 6th position with rise in ad volumes from 884.64 (‘000 secs) to 942.71 (‘000 secs) followed by Cadburys India Ltd. at 7th spot with rise in ad volumes from 761.67 (‘000 secs) to 785.55 (‘000 secs). Pepsi Foods (G) retained its 8th spot with rise in ad volumes from 548.04 (‘000 secs) to 682.78 (‘000 secs). Wadia (G) moved one spot up and claimed the 9th position with rise in ad volumes from 445.55 (‘000 secs) to 564.61 (‘000 secs). Fashnear Technologies Pvt. Ltd. entered the chart with ad volumes of 483.04 (‘000 secs) and claimed the 10th spot.         

Top Brands

In the top brands category, Amazon.in bagged the top spot with rise in ad volumes from 435.9 (‘000 secs) to 1218.76 (‘000 secs). Dettol Antiseptic Liquid slipped one spot down and stood at 2nd position with rise in ad volumes from 704.52 (‘000 secs) to 732.43 (‘000 secs) followed by Lizol all in 1 at 3rd position with drop in ad volumes from 701.88 (‘000 secs) 534.0 (‘000 secs) and Harpic Power Plus 10X Max Clean at 4th position with drop in ad volumes from 571.94 (‘000 secs) to 484.21 (‘000 secs). Meesho app took a leap from 7th spot to 5th spot with rise in ad volumes from 338.01 (‘000 secs) to 483.04 (‘000 secs) followed by Flipkart.com from 10th spot to 6th spot with rise in ad volumes from 247.83 (‘000 secs) to 451.15 (‘000 secs). Dettol Toilet Soaps dropped from 5th spot to 7th spot with drop in ad volumes from 427.35 (‘000 secs) to 402.02 (‘000 secs) followed by Mortein Insta from 6th spot to 8th spot with drop in ad volumes from 363.25 (‘000 secs) to 291.33 (‘000 secs). Veet Pure entered the chart with ad volumes of 257.63 (‘000 secs) and claimed the 9th spot followed by Close up ever fresh with 244.19 (‘000 secs) at 10th spot.    

Tags: AmazonBARC WK 38 DataBroadcast Audience Research CouncilHindustan UnileverTop AdvertisersTop Brands

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