Mumbai: Famous Innovations, in collaboration with Sony Music, has unveiled a fresh new identity for American Tourister through the launch of an upbeat music video under the campaign theme “Everyone’s In.” The initiative is a celebration of the joy of travel when it includes everyone, reflecting a bold shift in the brand’s positioning towards inclusivity and shared experiences.
Sung by Jonita Gandhi and Siddhant Chaturvedi, with lyrics and music composed by Vayu Shrivastava, the anthem captures the carefree, spontaneous nature of travel that transcends boundaries. Featuring Bollywood stars Ananya Panday and Siddhant Chaturvedi, the video is a visual treat that encapsulates light-hearted travel moments with a universal message: that travel is better when everyone feels welcome.
Directed by Shashanka Chaturvedi and produced by Good Morning Films, the campaign comes alive through immersive storytelling, vibrant visuals, and a soundtrack that resonates with today’s culturally aware and experience-driven travellers.
Raj Kamble, Founder & Chief Creative Officer at Famous Innovations, commented on the campaign’s emotional resonance, “This campaign is a reflection of a simple thought. Travel is better when no one feels left out. The music, cast, and storytelling all come together to echo that sentiment in an authentic and uplifting way.”
Kumar Ahuja, Chief Revenue Officer, Sony Music Entertainment India, highlighted the synergy between music and brand storytelling, “We’re excited to partner with American Tourister for the Everyone’s In campaign. Through our Brand Solutions division, we bring together the creative energy of artists, the vision of brands, and the passion of fans to create a truly elevated experience. At Sony Music, we believe music doesn’t just enhance storytelling—it drives it. We’re proud to bring our creative and music marketing expertise to amplify and enrich the brand’s message through a music-driven campaign that genuinely connects with audiences.”
Anushree Tainwala, Executive Director – Marketing, Samsonite, underscored the heart of the message, “‘Everyone’s In’ is more than just a campaign. It’s an invitation to be part of something shared and joyful. This music video brings that spirit to life.”
The campaign was launched on Sony Music India’s YouTube channel and is now live across TV, outdoor media, and digital platforms, marking a significant moment in American Tourister’s brand evolution towards being a more inclusive and culturally connected travel brand.
