Mumbai: As more and more Bollywood celebrities continue to join the NFT bandwagon, the Shahenshah of Hindi cinema, Amitabh Bachchan, just sold his collection of NFTs for a whopping USD 966K (INR 7.18Cr approx). The auction was hosted by BeyondLife.club, powered by Guardian Link, one of India’s biggest de-centralized branded marketplace for NFTs. The most successful was the ‘Madhushala’ NFT collection – his father’s poem, recorded in the superstar’s own voice, which crossed a total of USD 756K (INR 5.5Cr) worth of bids for the entire collection. Another highlight of the auction was The Loot Box NFT wherein every buyer of the box received an assured art piece from the NFT collection. 6MN bidders tried to claim the NFT in the first minute and all 5,000 NFTs were sold in 54 minutes. Overall, 65% of the bids were from India and 35% from the rest of the World.
Bringing in the celebrity and emotional commerce paradigm together with Amitabh Bachchan’s significant and valuable digital collectibles, BeyondLife.club powered by Guardian Link, sold some of the most remarkable pieces from the collection which are beyond the value of exceptional existence. The super-premium NFT featuring the famous Madhushala poetry recited by Big B himself was sold at USD 756,000k. The highest bidder for this NFT will avail a meet-and-greet session with BigB – A memory that anyone will hold on to more dearly than the NFT itself. 5,000 items from The Loot Box NFT collection featuring art pieces, BigB Punks, and rare vintage posters were sold out for USD 10 each within 54 minutes (totally sold at USD 50,000). The Iconic Vintage Posters NFT featuring seven autographed posters was sold at a final price of USD 94,052, and lastly, BigB Punks and NFT Arts collection was sold at a closure amount of USD 66,900.
Besides being one of the most successful celebrity NFT auctions, the NFT collection was based on Guardian’s one-of-a-kind Anti-RIP NFT technology. The technology prevents the NFT from being copied – thereby, protecting the exclusive rights of its owner which is currently a challenge in the NFT landscape.
Commenting on the success of his debut NFT drops, Bollywood legend Amitabh Bachchan said: “In this world of digitization, NFTs have opened a new realm of opportunities to engage with my fans even more than before. The successful auction of my NFTs, some of the most treasured and personal moments of my life and career were so well received and invested in by my supporters. This indeed was a very proud moment for me and also paves way for my industry folks too to come on board and engage with their fans with this new age technology”.
Ramkumar Subramaniam, Co-Founder & CEO, GuardianLink said, “At Guardian, this has been a jubilant and important week. Our first drop was with the legendary Amitabh Bachchan, through BeyondLife.Club. We powered the drop’s artistic conceptualization and curation, tech of the LaunchPad as well as the blockchain aspects of the 5000 heterogenous NFTs which consists of real-world objects like posters, filmy realistic, and 8-Bit digital art. BigB himself is celebratory that his NFTs have become the flagship of mainstream NFT adoption for Indians where we enabled collectors to buy or bid on NFTs using UPI, Credit Cards, and Crypto. With our planned marketplace and apps our goal is to make acquiring & trading NFTs as easy as ordering lunch on Swiggy.”
Further touching upon the near future of the brand, he commented saying, “Having contributed to making this drop a hit in India, we are setting up launch schedules partnering with international artists and brands to bring their NFTs the same kind of momentum as well as launch a range of utility for their collectors including Metaverses and unlockable content. The ace up our sleeve is our NFT gaming studio. We are moving aggressively to launch the most unique NFT game the NFT community has ever seen. While we are definitely catering to these elements which are what the NFT community wants now, in our roadmap we see everything becoming NFTs where the collectibles and consumables will give way to more tangible utilitarian use cases. Our R&D is prepping up an arsenal of NFT driven DApps to be ready to spark that by Q2 2022.”
Pioneering the NFT segment in India, Guardian Link, our branded marketplace, allows users to create their own brand and exist in a decentralized architecture. On our platform, creators now can own their brand and find the connection to their fans who cherish their art, live with their music, and get inspired with their thoughts.