Mumbai: ZILO, a fashion-tech platform, has announced a strategic partnership with Anaita Shroff Adajania, one of the country’s most influential fashion voices, who joins the platform as Style Director. In addition, Anaita will become an equity partner, marking a long-term alignment with ZILO’s vision of delivering curated, style-driven fashion experiences to consumers.
Having shaped the looks of celebrities and cultural tastemakers, Anaita will now curate exclusive edits, trend-driven collections, and new brand launches on the platform. Her collaboration reinforces ZILO’s mission to bring expert styling directly to users, acting like a personal stylist for every wardrobe.
Through a dedicated page on the ZILO app, consumers will gain access to Anaita’s curated edits across multiple brands, translating runway-level insight into everyday wearability. Shoppers can explore entire looks, try the pieces at home, and keep what they like, extending ZILO’s promise of instant, effortless access to fashion.
Anaita will continue to work closely with ZILO on weekly edits, introducing new brands, and consistently shaping wearable, elevated style for everyday wardrobes. This partnership represents a democratisation of styling in India, bringing celebrity-level fashion curation to all consumers while blending speed, convenience, and editorial expertise.
Bhavik Jhaveri, Co-founder & CIO of ZILO, said, “ZILO has always been about delivering not just what consumers want, but what they didn’t know they needed, instantly. Having Anaita coming on board as an equity partner and strategic ally will take that mission to the next level. Her belief in the brand and her creative lens will play a key role in shaping how India shops, styles, and discovers fashion in real time.”
Padmakumar Pal, Co-founder & CEO of ZILO, added, “Our goal has always been to merge the thrill of discovery with the speed of technology. Anaita’s decision to invest in ZILO is a strong validation of that vision. It brings long-term creative leadership and editorial authority into the platform, reinforcing our belief that fashion can be smart, sustainable, and style-forward.”
Anaita Shroff Adajania commented on the partnership, “The way India shops and engages with fashion is evolving, and I wanted to back a platform that truly understands and is building for this shift. Investing in ZILO feels like a natural decision because of its clarity of vision; combining speed, accessibility, and a strong editorial point of view. This strategic partnership allows me to translate the world of high fashion and celebrity styling into curated, everyday edits that consumers can explore and shop instantly. It’s an exciting opportunity to help shape the future of fashion discovery and make elevated style more accessible.”
Together, ZILO and Anaita Shroff Adajania are redefining India’s fashion ecosystem, merging curated editorial insights with instant-access commerce. Through this collaboration, ZILO aims to make expert-led styling accessible, fast, and seamless, creating a new benchmark in fashion-tech innovation.
